Driving Customers to Stores for New Product

Driving Customers to Stores for New Product

Social Spotters

BSM Media worked with Britax, a global manufacturer of childcare products, to create a buzz online about the company’s new Endeavours Infant Car Seat. By activating the Social Spotters network to find the Britax Endeavours Infant Car Seat in Buy Buy Baby and specialty retail locations and take and share photos of them online, we were able to increase brand awareness and recognition for Britax among mom consumers. Our Social Spotters were most impressed with the steel anti-rebound bar in addition to Britax’s superb safety standards. BSM Media exceeded impressions benchmarks for this campaign and all of the influencers reported their intent to purchase and recommend Britax products in the future. Based on the measurements and the positive feedback from our influencer network, this campaign was a success!

Results

  • Social Spotters shared the Endeavors Infant Car Seat 151 times, creating over 17,000 total engagements and nearly 2 million total impressions
  • 100% of Social Spotters said they are likely to purchase Britax products in the future
  • 100% of participants said they will recommend the brand’s products to family and friends