Engaging Boy Scouts and Girl Scouts to Promote STEM Products

Influencer Marketing

BSM Media worked with Microscope.com to engage with Moms and their Gen Z kids to build brand awareness and buzz to position the Junior Microscope as the “Hot STEM Gift of the Holiday.”  Using #JuniorScope, #STEMgift, and related hashtags, unique tactics included Kid Influencer Video Reviews, Boy Scout and Girl Scout troop experiences, Holiday Gift Guide inclusions, and successful placement on national TV segments.

Results

• 82 social media shares generated over 1.2 million total campaign impressions
• 5 TV segments with more than 275,000 viewers
• 5 YouTube videos generated nearly 4,000 views