“If you do what you’ve always done you’ll get what you’ve always gotten.” – Henry Ford
Meet the Experts Behind the Leading Mom Marketing Agency
BSM Media has assembled a skillful team that brings a diverse perspective, innovative think tank and a unique talent combination to every project. Together, our team shares a deep desire to exceed our clients’ expectations with creative marketing while demonstrating the flexibility required to react to the viral nature of the mom market.
Maria Bailey
Founder + CEO
Author and futurist Maria Bailey is a trendsetter and the leading expert in Marketing to Moms. Her expertise in influencer marketing is recognized by Ad Age, Wall Street Journal, CNN, New York Times, Billboard Magazine, as well as hundreds of other media outlets. She is the creator of the most recognized social media influencer programs including: Disney Social Media Moms Celebration, Beaches Resorts Social Media On The Sand, Purex Insiders, Chick-fil-A Mom’s Panel, HP Smart Moms and Huggies Mom Inspired programs. Maria is an invited speaker around the globe and her eight marketing books on Mom Marketing and Influencer engagement are published in 12 languages. Her latest book Millennial Moms: 202 Facts Marketers Need To Know To Build Brands and Drive Sales, empowers brands to connect with the lucrative market of Millennials Moms.
Maria is also host of Mom Talk Radio, the only nationally syndicated radio show for Moms and the most-downloaded parenting podcast on iTunes. Online, Maria is the founder of MillennialInfluencers.com, MomTV.com, MomSelect.com, and BlueSuitMom.com.
Maria resides in South Florida and is the mother of four children. She has completed 26 marathons and two ultra distances. She attended Florida State University for her undergraduate degree and earned her MBA at University of Notre Dame.
Laura Motsett
Chief Financial Officer
Laura works in the Financial area of BSM Media and has been with BSM Media since 2002. She has enjoyed watching the company constantly growing. She also enjoys traveling so is always ready to help out on events as well.
“Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.” – Henry James
Lauren Goldberg
Vice President, Account Strategy
Lauren has over 20 years of marketing experience in the both the agency world and the client side, working for startups, regional chains and Fortune 500 companies. Lauren is highly skilled in creating strategic marketing programs that are based on data and insights, and meet the client’s stated objectives. Lauren also has extensive experience in executing omni-channel promotions, creating loyalty and membership programs and working with all types of influencers, from nano to celebrity influencers.
“Never be so kind you forget to be clever, never be so clever you forget to be kind.” – Taylor Swift
Natalie Zupo
Director of Influencer Marketing and Consumer Communities
Natalie has over 14 years of digital and traditional marketing experience. Natalie is highly skilled in developing creative marketing campaigns, branding, digital promotions, social media strategy, managing online consumer communities, and event and conference planning and execution.
“Whatever is worth doing at all is worth doing well.” – Philip Stanhope
Megan Borgese
Strategic Partnerships Manager
With 15 years in the marketing trenches, Megan has mastered the art of turning big ideas into even bigger results. Equal parts strategist, storyteller, and relationship-builder, she blends traditional marketing know-how with digital finesse to create campaigns that don’t just check boxes—they make waves. Megan’s marketing toolkit is stacked: from crafting brand identities and launching buzz-worthy digital endeavors to growing online communities and building social strategies that actually connect. Megan cultivates relationships, aligning business goals with creative strategy to build partnerships that last.
“Whether you think you can, or you think you can’t, you’re right.” – Henry Ford
Ryan Hendricks
Special Projects and Administrative Director
Ryan is a results-driven professional with a wide range of experience in Human Resources, Marketing, Account Management, and Business Operations. Equipped with excellent communication skills, a proactive approach to problem-solving, and a capacity to work independently and collaboratively on any project big or small.
“Be yourself, everyone else is already taken.” – Oscar Wilde
Our Values
We’re driven by the desire to be a part of something bigger, to make an impact on behalf of our clients with the work we produce and to be the connection between moms and brands.