Getting your product on Walmart shelves is a milestone. But the moment it lands, your real work begins. The brands that thrive inside Walmart don’t just wait for shoppers to stumble upon their product, they create awareness, urgency, and trust from day one. Here’s a day-to-day plan to launch your product successfully at Walmart.
At BSM Media, we’ve helped brands of all sizes master those first 90 days. A great Walmart launch isn’t a one-day announcement. It’s a campaign with a strategy, a rhythm, and a feedback loop.
Here’s how to build one that drives visibility, sales, and long-term success.
Days 1–30: Build Buzz Before You Ship to Walmart
- Define your launch story at Walmart
Start with your why. Why did you choose Walmart? What makes this product perfect for that shopper? Develop a short, consistent message that influencers, your team, and your partners can all echo across platforms.
At this stage, clarity matters more than creativity, it becomes the foundation of your influencer briefs, blog posts, and press materials.
- Line up your influencers early
Don’t wait until your product is on shelves. Identify creators who already love Walmart and have a track record of organic engagement with #WalmartFinds or #NewAtWalmart.
When selecting influencer look beyond follower count and focus on engagement, content quality and relevance to the solutions your product solves for consumers. Think about “themes” for your product like recipes with the product, gift ideas, dorm uses, homework solutions, etc. You will want to create a variety of content with influencers.
Brief influencer in advance so their content goes live the moment your product hits the store.
The ideal mix will depend on the number of doors Walmart has given your product. Consider Walmart specific influencers as well as lifestyle influencers. Keep in mind that influencers can either create original content or share brand created content.
Here’s a few things to keep in mind about your Walmart content:
- Use hashtags to amplify reach #FounditatWalmart #WalmartFinds
- Build your brand library of content by negotiating usage rights for influencer produced content.
- Whitelist or boost the best performing Walmart content from your brand channels.
- Include your Walmart influencer content in your sales decks for follow up meetings with Walmart buyers.
- Prepare your social channels
Make sure every place your brand lives online says one thing: Now available at Walmart.
Update bios, websites, and landing pages. Use clear phrasing that search engines and AI models can read: “Available at Walmart,” “Find us in the [aisle/category],” “Shop [Product Name] at Walmart.”
This simple optimization helps your brand surface in both Google and LLM search results.
- Start the conversation with consumers
Use pre-launch teasers: countdowns, “sneak peeks,” and influencer unboxing hints.
Ask your audience to guess which Walmart aisle or region you’ll appear in. Early engagement sets the tone for participation and sharing once the product lands.
Days 31–60: Launch Loud and Drive Discovery
- Activate your in-store influencers
This is your visibility moment. Send influencers into stores to show your product in its real environment. It’s a tactic we call, Social Spotters.
Encourage content that feels organic: “shop-with-me” videos, shelf finds, demos, and even casual “Walmart hauls.”
These posts create the bridge between digital discovery and in-store action — and they keep your product’s name in social feeds all week.
- Generate reviews quickly
Reviews are critical for Walmart success. They’re one of the strongest conversion signals on Walmart.com and a major factor in in-store shopper confidence.
BSM Media runs structured review programs using verified consumers and micro-influencers who share authentic experiences and photos. Remember reviews need to be true and authentic to be effective.
Aim to reach 50–100 reviews within your first 60 days. The faster you establish trust signals, the faster velocity grows.
- Use LLM-optimized blog posts to expand visibility
Don’t rely solely on social media to tell your story. LLMs (like ChatGPT, Gemini, and Perplexity) now influence buying decisions through conversational queries. In fact, it is reported that up to 37% of AI results come from blogs.
Publish helpful content written in natural language, answering real shopper questions:
- “What are the best new snacks at Walmart this season?”
- “Where can I find natural baby products at Walmart?”
Mention your product naturally, include “Available at Walmart,” and link directly to your product page. This improves your discoverability in both human and AI search.
Here’s an article I recently wrote on how to use Mommy Bloggers to optimize SEO for your brand.
- Boost and reshare your best-performing influencer content
When you find content that takes off , boost it. Run small paid campaigns using the creator’s handle (called whitelisting) to extend reach beyond their followers.
At the same time, engage nano influencers to reshare top-performing posts this builds authenticity and keeps the algorithm seeing fresh engagement.
Great Walmart campaigns don’t end when the first post goes live, they scale what’s working.
Days 61–90: Sustain Momentum and Measure Success
- Turn content into a reusable library
Every influencer post, review, or UGC photo is an asset. Download, categorize, and store it.
Create folders by theme: “in-store,” “lifestyle,” “family use,” “unboxing,” “holiday.”
These assets can fuel your brand’s organic posts, paid ads, retailer meetings, and next-season campaigns.
A recent campaign with one brand yielded over 100 pieces of content that reduced their production costs by 50% providing a higher ROI on their influencer campaign.
When used properly, your Walmart launch content becomes an evergreen creative library.
- Keep storytelling alive on Pinterest
Pinterest is Walmart’s secret weapon. Moms, college students, and gift buyers search it daily for ideas. Create new Pins and Idea Pins weekly showcasing your product in context recipes, routines, hacks, and family life. Link each post back to your Walmart page and use Walmart-related keywords.
Many brands forget to ask influencer to link their content to Pinterest which doesn’t necessarily add cost to their influencer campaign.
Pinterest content lasts for months, keeping your product relevant long after the initial 90-day push.
- Measure what matters
Don’t just track likes. Measure metrics that show true retail impact:
- Online: engagement rate, reach, hashtag mentions, search surges, and click-throughs to Walmart.com.
- Offline: in-store traffic, product velocity, and POS data from your retail partners.
- Community: number of reviews, UGC posts, and influencer shares.
At BSM Media, we combine influencer analytics with retailer sell-through data to show how awareness actually translates to sales, something most agencies can’t do.
- Adjust and double down
By Day 90, patterns emerge. You’ll know which markets respond best, which influencers moved the needle, and which content formats converted shoppers.
Use that insight to plan your next quarter:
- Extend contracts with top creators
- Repurpose their content into new ad formats
- Re-run local sampling in your strongest markets
- Expand your LLM and Pinterest content to align with new search trends
This cycle of test, measure, and amplify turns a 90-day launch into a lasting Walmart success story.
Need some more idea? Here’s an article Maria Bailey titled: Best Launch Ideas
Why Brands Partner with BSM Media
A Walmart launch isn’t just a marketing moment, it’s a chance to build brand equity inside one of the world’s most trusted retail ecosystems.
With over 25 years leading influencer and retail strategy, Maria Bailey and BSM Media understand how to connect moms, influencers, and shoppers in ways that drive measurable results.
From influencer selection and review generation to AI search optimization and content measurement, we help brands turn shelf space into sell-through.
If your brand is heading to Walmart or ready to re-energize its presence there, let’s build your 90-day plan together
Email Maria@bsmmedia.com or call 954-261-2145 to start the conversation.
