Identifying the Right Social Media Content Creation Company or Content Production Service for Your Brand
The rise of mommy bloggers was more than just a trend. It was a pivotal shift in how brands connected with consumers through authentic, relatable voices. Over the years, those same bloggers helped shape the foundation for today’s social media mom influencers. As attention shifted toward quick videos and bite-sized content, long-form blogs were temporarily pushed aside.
But now, mom blogs are back—and they’re more powerful than ever. Welcome back Mommy Bloggers!
Thanks to recent updates in Google’s algorithm, including the importance of E-A-T (Expertise, Authoritativeness, and Trustworthiness) and backlinks, blog content is regaining traction as a valuable SEO tool. That’s great news for brands looking to boost their search rankings. But it also means that not all content is created equal. If you’re a brand manager, choosing the right social media content creation company or content production service is a critical step in your marketing strategy.
Why Bloggers Matter for SEO
Google’s renewed emphasis on credibility means that blog content written by trusted sources can impact your brand’s visibility in a major way. Bloggers, particularly those with years of experience and strong domain authority, contribute to this in three key ways:
- Backlinks: A blog post that links to your site signals to Google that your brand is credible and worth referencing.
- Long-form Content: Unlike social posts, blogs give room to explore keywords, context, and storytelling that search engines love.
- Cross-Promotion: Most mom bloggers don’t stop at a blog post. They also share content across their social channels, increasing visibility and engagement.
How to Use Bloggers to Support Your SEO Goals
If you’re ready to amplify your brand’s SEO and digital presence, here are three ways to effectively leverage bloggers:
Work with a Social Media Content Creation Company
Agencies like BSM Media provide access to a wide network of mom influencers and bloggers. When you work with a company like ours, you gain access to mom bloggers who deliver the benefit of multi-platform content: engaging photos, short-form video, and blog articles written to enhance search visibility. For instance, mom bloggers Alli Ward: madewithhappy.com and Marisa Langford: adventuresoftampamama.com not only have longstanding, respected blogs but own active social media channels on Facebook, Instagram and Pinterest.
Hire Individual Bloggers with SEO Experience
There are many lifestyle and mom bloggers who offer freelance SEO blog writing services. They know how to write for their audience while optimizing for search engines. Many of them also have loyal followings and know how to amplify content beyond their own platforms. We compiled a list of bloggers for brands to reference to eliminate some of the work.
Choose a Content Production Service That Integrates SEO and Influencer Strategy
Not all content production services are created equal. Make sure your partner understands both influencer marketing and SEO. That way, your campaigns are not only visually appealing but also strategically designed to drive traffic and conversions.
What Makes BSM Media Different?
At BSM Media, we’ve been connecting brands with moms for more than 25 years. We understand the power of digital storytelling and how SEO plays into a larger influencer strategy. Our team is certified in SEO and specializes in pairing brands with bloggers who are not only trustworthy but also effective at driving results.
Whether you’re launching a product, increasing brand awareness, or improving your online visibility, we offer content production services that are designed to perform. From influencer campaigns to long-form blog content, we take a strategic, mom-centered approach that delivers measurable impact.
Let’s Get Started
Looking for a trusted social media content creation company that knows how to tap into the power of bloggers? BSM Media is here to help. Let us connect your brand with credible, experienced bloggers who know how to write, rank, and resonate.
Contact us today to learn more about our blogger outreach and content services.
