Marketing to moms? That’s our game.
In fact, our founder, Maria Bailey, wrote the book that taught brands how to do it right—from insight to impact.
BSM Media was founded on one game-changing idea: moms aren’t just a demographic—they’re the most influential consumer group in the world.
That vision came from Maria Bailey, a trailblazer in mom marketing and one of the first experts to put real numbers behind moms’ purchasing power.
She identified the $2.1 trillion annual spend of mothers long before the market caught up—and built an agency designed to help brands speak to that influence with authenticity.
Maria is the author of seven published books, translated into over a dozen languages. Her work continues to shape how companies around the world connect with moms.
Her bestselling titles include:
She’s also a contributor to top trade publications like MediaPost’s Engage:Moms and Maternity360, and has collaborated on dozens of business and parenting books over the last two decades.
Still Personal. Still Powerful.
More than 25 years later, Maria’s vision still shapes everything we do at BSM Media.
We work alongside brands, not above them—offering deep expertise, cultural understanding, and a network of 45,000+ carefully vetted mom influencers who drive real results.
Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales
Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice
Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology
The Ultimate Mom: Uplifting Stories, Endearing Photos, and the Best Experts’ Tips on the Toughest Job You’ll Ever Love
Trillion-Dollar Moms: Marketing to a New Generation of Mothers
Marketing to Moms: Getting Your Share of the Trillion-Dollar Market
The Women’s Home-Based Business Book of Answers
Marketing to Millennial Moms in a Post-Pandemic World: 220 Facts Marketers Need to Know to Build Brands and Drive Sales
At BSM Media, we don’t believe in one-size-fits-all campaigns.
We build tailored strategies rooted in real research, authentic voices, and a deep understanding of what moms actually want.
Here’s how we help brands connect, engage, and grow through marketing to moms:
Influencer Marketing
We connect brands with moms, Gen Z, and even pet owners through our expansive network of nano to celebrity influencers. From TikTok creators to family YouTubers, we tailor influencer partnerships to your retail or DTC goals.
Affiliate & Commerce Creator Campaigns
We drive conversions with creators who know how to sell. From Amazon Storefront influencers to TikTok commerce experts, we activate affiliate programs and shoppable content that actually moves product.
Content Creation & Digital Storytelling
We build scalable, brand-right content libraries—from CRM copy to lifestyle visuals—designed for trust, traction, and retail readiness.
In-Home & Virtual Events
BSM Media pioneered branded mom playdates, now available in hybrid and virtual formats. We create spaces where product discovery feels personal and authentic.
Online Reviews & UGC
Moms trust moms. We deliver high-impact unboxing videos, testimonials, and review content—so your products show up where buying decisions happen.
Retail Activation
We align influencer buzz with in-store and online visibility. Whether launching at Target, Walmart, or Amazon, we help moms find—and choose—your product.
See our full scope of marketing solutions for brands targeting moms.
Our campaigns have generated millions of impressions, thousands of reviews, and countless moments of trust between brands and the moms they serve.
No, you first. When it comes to our clients, we listen first. Nobody knows your business better than you and with this in mind, we actively listen- then ask and strategize. We want to learn what your goals are before we start overlaying our expertise to your brand or product. Then we work backwards. Yes, that’s right, backwards. We build marketing programs based on what we know will work and then maximize our resources to fit your budget. How do we know our plan will work? Because we’ve been focused solely on moms and their families for almost 2 decades.
A lot goes into our customized marketing programs- expertise in the mom market, the latest consumer trends and fresh market research. Once we gather all of this, we challenge ourselves to exceed anything we’ve ever done before by creating an innovative and customized marketing plan that over-delivers on your goals.
Let’s face it. Size matters and our size contributes to your success. It assures a personalized experience, allows us to be nimble and eliminates the waste of multilayered management fees.
We are creative.
We have fun.
We think about what’s best for the client.
We build the program based off consumer behaviors and what we know will work.
We build turn-key programs.
We love to challenge ourselves to do something new.
The industry likes to talk about disruption. We don’t. We stand behind a classic approach to marketing, one of insertion. We believe disruption is associated with your product or service but when it comes to marketing, insertion is key. We insert brands into consumer behaviors that we know already exist. Everyone knows it’s harder to change a behavior so, instead, we leverage existing behaviors to create a natural, authentic and organic connection.
We don’t change behaviors. We identify existing consumer behaviors and trends that make sense to align brands with. Every move is selective and strategic; you won’t have to worry about wasting your time or budget on knee-jerk reactions or on shifting ideas to follow trends. We’ll get you there without the run around.