Driving Toy Sales Through Creative Content

Fast-Form Videos

BSM Media partnered with ZURU to promote Mayka Toy Block tape during the Easter shopping season. BSM Media engaged with influencers to create themed videos featuring Mayka products leading up to Easter. Videos were shared on blog posts and on influencers’ social media channels, including: Instagram, Pinterest, and Facebook. The videos were shared on both YouTube and Facebook and each video averaged 10,000 views.


  • Easter videos were shared more than 54 times
  • Over 700,000 total potential impressions were produced as a result of the campaign
  • Videos produced 63,185+ views and more than 2,400 engagements