Engaging Boy Scouts and Girl Scouts to Promote STEM Products

Engaging Boy Scouts and Girl Scouts to Promote STEM Products

BSM Media worked with Microscope.com to engage with Moms and their Gen Z kids to build brand awareness and buzz to position the Junior Microscope as the “Hot STEM Gift of the Holiday.”  Using #JuniorScope, #STEMgift, and related hashtags, unique tactics included Kid Influencer Video Reviews, Boy Scout and Girl Scout troop experiences, Holiday Gift Guide inclusions, and successful placement on national TV segments.

Results

  • 82 social media shares generated over 1.2 million total campaign impressions
  • 5 TV segments with more than 275,000 viewers
  • 5 YouTube videos generated nearly 4,000 views

  • Client

    Microscope.com

  • Program

    Influencer Marketing

  • Target Audience

    Moms