Chick-fil-A Brand Ambassadors

Fueling Social Sharing and Brand Insights

Ambassador Communities & Advocacy Programs

BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication.

Results

  • 1,000+ influencers engaging directly with the brand
  • 650,000-800,000 impressions per quarter
  • 24/7 access to live consumer feedback
  • 72% engagement rate
  • Reduction in research budget and turnaround time
  • Live webinars and in-store meet-ups