Handpicking Influencers to Share Specific Brand Message

Influencer Marketing

We teamed up with Shamrock Foods Company to increase awareness and hype for the Rockin’ Refuel product launch.  They wanted to create brand awareness among a specific target market of athletic female influencers in certain geographical markets and retailers.  By engaging with specific influencers in our network of Social Spotters who fall into this target market, we were able to amp up awareness through social media photo sharing.  Social Spotters raved about the products, shared how they incorporated the drink into their workout routines, and mentioned their favorite retailers in order to drive friends and followers to try out the product.

Results

• Over 110 social media shares generated more than 4,500 engagements and 777,000 total impressions
• 75% of Social Spotters were not familiar with products before the program, and 100% said they are likely to purchase Rockin’ Refuel again