Marketing to Grandparents
According to BSM Media research, 33% of grandparents pay for products and services on a monthly basis for their grandchildren. We recognize the buying power of grandparents and the influence they have as consumers. At BSM Media, we find original and unique ways to connect grandparents with products and brands, which ultimately they purchase for their grandchildren. Often times, parents will lean on grandparents for bigger toy purchases. Not to mention that grandparents are always looking for the next best, most relevant gift for their grandkids. One unique tactic we leverage are Zoom Unboxing Events, where we connect grandparents and grandchildren, near or far, to experience products and toys together, creating a new kind of connection and play.