Launch New Toy Line with Social Spotters
Skyrocket partnered with BSM Media to support & promote the launch of their new product, Blume Baby Pops, by utilizing our signature Social Spotters campaign. This drove 40+ moms into store across the country, featuring where to find & purchase the new product. We also collaborated with moms who worked on previous Blume Dolls campaigns to continue to share their relationship with the brand & to drive authenticity & brand advocacy.
- 1M+ impressions across target demographic
- 160% increase over the industry benchmark for Engagement Rate
- 40% increase over our historic Engagement Rate for the brand
- 240+ engaging content for the brand to repurpose
- 100% of influencers said they would recommend Blume Baby Pops to friends & family