Toy Zoom Parties
In an effort to raise awareness of a new product, as well as encourage trial, BSM Media developed a Zoom Parties Campaign for Snap Ships. BSM Media engaged 25 moms to plan & host a Zoom Party for their child and 7 of their friends. The goal of the party was to introduce Snap Ships and encourage guests to have a Building Battle amongst each other. The moms posted photos & videos of the party on their social channels & YouTube. The tactic increased the brand’s visibility with hands on experience of the product with authentic fun & creativity by the children, showing consumers what it’s like to enjoy this product.
- Social Impressions exceeded the client KPI.
- Social posts & engagement rate exceeded client KPI & industry average.
- 20% of the moms knew of the product prior to the campaign, and 100% of them said they were extremely likely to purchase again.