Driving Awareness Among Mom and Millennial Consumers
BSM Media engaged with social media influencers to post about an HP Laptop QVC deal on their most popular social media channels. Influencers shared product photos or videos along with product information and links to QVC.com with their target audiences, which included millennials, moms, techies, and home/lifestyle enthusiasts. BSM also secured placement of featured products in over 35 gift guides and multiple national radio shows. Lastly, BSM Media leveraged existing relationships with HP enthusiasts to drive excitement and amplify social media shares.
- 6,600 social media shares
- 50% conversion rate
- 95 million impressions