Fostering Engagement and Feedback Through Mom Panel

Fostering Engagement and Feedback Through Mom Panel

Outreach

BSM Media partnered with Chick-fil-A to increase Mom engagement and feedback.  We put together a group of Mom ambassadors to participate in the Chick-fil-A Moms Panel, which was responsible for testing new products and communicating with the brand and their followers.

Our Chick-fil-A Mom Panel participated in testing, reviewing, and sharing their Kids’ experience with a new Honest Kids beverage at select Florida restaurants.  This product review resulted in over 20,000 impressions.  Chick-fil-A hosted a tasting event in Jacksonville, FL on July 19, 2016 in honor of their nationwide rollout of the new Egg White Grill breakfast sandwich.  Chick-fil-A Mom Panel Moms were invited to the special event to try this new breakfast menu item for themselves.  This also resulted in positive feedback and expanded social reach.

Results

  • The Mom’s Panel was impactful in Chick-fil-A’s decision to roll out the Honest Kids beverage in Kid’s meals nationwide
  • At the Egg White Grill Tasting Experience, just 11 posts from the Mom’s Panel generated over 16,000 potential campaign impressions.