BSM Media specializes in helping brands connect authentically with moms across generations, from Gen Z moms to Millennial moms, Gen X mothers, and boomer grandmothers. We understand how today’s moms shop, browse and buy products online. That is why we can design a marketing program that will get your brand to the right audience. Our experts recently surveyed 500 moms on their buying and purchasing behaviors. Here is the insight you need to know to create effective marketing campaigns.
90% of Moms Use Their Mobile Phones to Shop Online
Moms are mobile-first, using their phones for everything from product discovery to purchase. This means that if your brand isn’t built for mobile, you’re losing conversions. A good marketing campaign must prioritize mobile optimization, fast load times, easy navigation, and seamless checkout. This will enable you to meet moms where they are: in the carpool line, at the park, or during a quick break, always on their phones.
40% of Moms Say They Consult Video Reels While Shopping on Amazon
Moms want to feel confident before buying. Nearly half turn to Amazon video reels for that extra layer of reassurance. Quick product demos, real-life reviews, and unboxings help them picture how something fits into their daily routine. If your brand isn’t speaking to moms through clear, relatable video, you’re missing the moment when decisions are actually made.
36% of Moms Read the Comments Before Considering a Product
Moms look for proof, not just promotion. When moms discover a new product on Instagram, they don’t stop at the post; they scroll straight to the comments. That’s where trust is built. A strong marketing strategy should treat the comment section as prime content real estate. Foster real conversations, respond to questions, and encourage satisfied customers to share their experiences.
87% of Moms Follow Social Accounts They Relate To
Relatability drives engagement. Moms connect with content that mirrors their daily lives. If your brand wants their attention, start with real stories, not polished ads. Build trust through authentic voices, values they recognize, and parenting experiences they share. When moms see themselves in your content, they’re not just following, they’re listening.
70% of Moms Unfollow When Values Clash, 45% When Overwhelmed
Moms are quick to disengage when content feels off. If your brand posts too much or contradicts her core values, she’ll unfollow, fast. Earn her trust with consistent, relevant messaging that respects her beliefs. A smart marketing strategy for moms means balance: align your message with her worldview and keep the content flow steady, not excessive.
20% of Moms Use Subscription Programs for Automatic Product Delivery
Moms value ease, and brands that make life smoother earn their trust. With one in five moms opting for subscription services, it’s clear that convenience drives loyalty. From essentials like diapers to daily vitamins, automated delivery keeps households running. Smart marketing speaks to this need: highlight time-saving benefits, flexible scheduling, and reliable service to turn busy.
78% of Moms Read Reviews Before They Purchase a Product
If you’re marketing to moms, reviews aren’t optional; they’re essential. Today’s moms trust other moms. They read reviews to validate quality, gauge value, and see how a product fits into real life. Highlight verified reviews with personal stories and photos. This boosts credibility, builds trust, and drives faster decisions than polished ads ever could.
45% of Moms Say They Discover New Products Through Emails
Email remains a powerful channel for reaching moms, if you do it thoughtfully. Nearly half rely on email to find new products, making it essential to send content that feels personal and relevant. Smart timing, clear value, and consistency are key. Brands that respect the inbox with purposeful messaging win attention, trust, and clicks.
36% of Moms Admit Doing Product Research on Amazon before Buying from the Brand Site
Moms use Amazon as a research tool, even when they plan to buy elsewhere. They scan reviews, compare features, and verify pricing. Brands should treat Amazon as a discovery touchpoint. Optimizing listings, managing reviews, and maintaining up-to-date content help influence buying decisions regardless of where the final purchase happens.
BSM Media Can Turn These Insights into Actionable Marketing Strategies
At BSM Media, we help brands marketing to moms reach moms by transforming deep consumer insights into results-driven marketing strategies. We don’t guess, we know what drives her decisions, from product discovery to purchase. By aligning your brand’s voice with her values, lifestyle, and media habits, we create campaigns that resonate and convert. Whether it’s influencer programs, social content, or experiential activations, every tactic we deploy is backed by data and mom-tested know-how. The result? Long-term engagement, brand loyalty, and growth that doesn’t rely on one-time hits. Explore our Marketing Solutions for Brands Targeting Moms to see how we deliver results. When you’re ready to take the next step, work with BSM Media to transform insights into impact.
