For the holidays, I decided to spread good cheer through song. As this season flies by due to a late Thanksgiving, I hope 2013 was a success and your 2014 plans include effective strategies, like those listed below, to reach moms. Since you (luckily) can’t hear me sing in a written post, sing the tune…
In every industry, there are consumer groups that quietly shape markets while rarely getting the recognition they deserve. Moms are one of those groups—but “quiet” is hardly the right word anymore. Today’s mothers are decision-makers with unmatched influence, guiding not just household purchases but brand loyalties that ripple through families and communities. From food and…