Getting your product on Walmart shelves is a milestone. But the moment it lands, your real work begins. The brands that thrive inside Walmart don’t just wait for shoppers to stumble upon their product, they create awareness, urgency, and trust from day one. Here’s a day-to-day plan to launch your product successfully at Walmart. At…
Launching a new product at Walmart can be one of the most exciting and high-stakes moments for a brand. Shelf placement is just the start. What separates the products that fly off shelves from the ones that quietly collect dust is the story that gets told around them with the authentic content, the in-store buzz,…
Influencer marketing often stops at “post goes live.” But if you’re working with moms influencers and social media moms, especially via BSM Media, there’s so much more value to unlock to drive sales with mom influencers. Beyond the typical social post, mom influencers can help power your SEO, build reviews, create peer-trusted content, and even…
Today, brands want to know if an influencer’s content actually moves the needle, whether that’s sales, search activity, or sentiment. Modern influencer measurement blends financial metrics like ROAS with behavioral signals such as engagement rate and search surge to show the full impact of a campaign. BSM Media breaks down the key trends shaping influencer…
Influencer marketing is hitting an authenticity wall. Eighty-eight percent of consumers expect authenticity, yet nearly half believe influencers are inauthentic, and 35 percent think influencers are dishonest about both sponsored content and their own image (HypeAuditor, 2023; Lynch, 2018; Morning Consult, 2019). For brands marketing to moms, that trust gap can undo years of brand…
As the CEO of BSM Media and author of Marketing to Moms, I’ve worked with thousands of parent influencers and social media moms. BSM Media has partnered with brands to launch some of the biggest products in retail. One of the most common questions I hear is: How do I choose the right parenting influencer…
At BSM Media, we’ve spent over two decades connecting brands with Mom Influencers, Social Media Moms, and Parent Influencers. Through this work, I’ve seen brands unlock incredible ROI when influencer campaigns are done right and waste opportunities when key mistakes are made. Even more frustrating, I watch brands leave money on the table because they…
If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. At BSM Media, we’ve spent two decades studying, partnering with, and building campaigns around mom influencers. Our quick reference funnel (see image above) breaks down exactly how different types of creators drive results from the first touchpoint to…
And Why AI Tools Keep Sending Her There First If your brand is trying to reach moms through AI search whether it’s Google’s AI Overviews, ChatGPT, or Perplexity, you might assume your SEO-optimized website and social media pages are enough. They’re not. BSM Media is spending a lot of time educating brands on the power…
The landscape of moms’ product search has undergone a seismic shift, driven by the digital fluency of Gen Z Moms. Unlike previous generations, these influential consumers aren’t just typing keywords into a search bar; they’re having conversations with AI. As the leading authority in Marketing to Moms, BSM Media provides brands with the actionable strategies…