Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle CPG tactics each year. Yes, most of…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year…
According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year…
It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join…
Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms…
Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in…
With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals. In a recent survey by BSM Media of 958 female shoppers, 83%…
It’s the holiday season whether we are ready for it for not. It’s also the holiday season for 2020 which means that it will come with changes. If you haven’t read our consumer insights on Brands and Holiday Shopping –…