Connecting with Mom Consumers in 2022

It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms.   In 25 years of studying marketing and mom…

2021 was a MOMumental Year for BSM Media

The Magic of Digital Gift Guides as a Marketing Tactic for Selling to Moms

As we move into the holiday selling season, brands are planning their marketing tactics.  No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it…

7 Overlooked Ways to Work with Influencers

“I need influencers to post about my product.” I hear this statement more than a dozen times a week.  With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much…

10 Effective Yet Overlooked Ways to Engage with Mom Influencers

  BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com.   Maria Bailey is the CEO of BSM Media and the…

Uncovering the Opportunities for Brands as Millennial Moms UnMask Their

Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial…

7 Little Known Marketing to Mom Tactics to Sell CPG to Millennial Mothers

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle CPG tactics each year. Yes, most of…

7 Little Known Ways to Market Toys Outside of the Holiday Season

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year…

4 Last-Minute Tips to Increase Your Mother’s Day Sales

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According…

6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday...

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year…