Influencer marketing ROI is measured by combining engagement, content output, consumer intent signals, and retail impact, not just impressions or reach. Many brands make the same mistake when they launch a mom influencer marketing campaign.They treat influencer marketing like awareness media when it’s actually a behavior-driving channel. If you’re evaluating partners or building a campaign,…
BSM Media is a marketing-to-moms agency that helps brands drive awareness, trial, and retail sales by activating the largest network of mom influencers in the United States. Founded by Maria Bailey, BSM Media has spent more than 25 years helping brands connect with moms through influencer marketing, sampling, retail activation, and community building. If you…
AI. Authenticity. Algorithms. If you are trying to figure out how to market to Gen Z parents, it all starts with focusing on Authenticity, AI and algorithms that take the Gen Z mom or dad from discovery to trust to purchase. Gen Z moms and dads don’t start on a brand’s website and they are…
Gen Z Parents are the first generation of caregivers who have never known a world without smartphones, social media, or instant access to information. This distinction alone has fundamentally changed how they research products, evaluate brands, and make purchasing decisions for their families. Maria Bailey, author of “Marketing to the Modern Mom” and CEO of…
Gen Z Moms are not just a new parenting segment. They are reshaping how products are discovered, trusted, and purchased, and this is why brands need a specialized marketing to moms agency. It’s important to have an agency like BSM Media who understands the consumer behavior of Gen Z Moms. Born between 1997 and 2012,…
Easter is the most overlooked and underestimated holiday among marketing professionals. According to the National Retail Federation, Americans spend an estimated $18 billion on Easter. Yet many marketing plans still treat it like a minor seasonal blip. It might not surprise brands but much of that spending is controlled by moms. According to Maria Bailey,…
Reddit might be the most important platform you’re not using to reach Moms. Reddit is the platform that Gen Z Moms to search for products, get advice on what to buy and normalize parenthood behaviors. Research by Maria Bailey, Author of “Marketing to Moms” shows that 65% of Gen Z moms use Reddit to ask…
How Brands Can Win Gen Z Moms with Smarter Marketing Tactics Brand managers looking for a strong Marketing to Mom agency or a reliable Mom Influencer agency already know the landscape is changing fast. Gen Z moms don’t make decisions the way Millennial moms did. They ask more questions. They rely on real reviews. They…
Gen Z moms are not a “younger version” of Millennial moms. They are a fundamentally different consumer audience shaped by economic pressure, constant information access, and a deep skepticism of marketing that talks at them instead of helping them decide. For over 25 years, Maria Bailey, CEO of BSM Media, the largest Marketing to Mom…
Influencer gifting isn’t new, but the way smart brands use it today is. What used to be a scattershot tactic has become a strategic foundation for high-performing campaigns, especially for brands trying to reach moms and Gen Z parents. As the oldest Marketing to Moms agency in the US and the home of the largest…