It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween…
While Summer temperatures hit all-time highs, school backpacks, Halloween costumes and Christmas toys are already on the minds of mothers. These powerful consumers kick off their buying season in July so it’s time for brands to fire up their marketing strategies and tactics. In the spirit of the list yielding mom population, the BSM Media…
It’s been almost a decade since the word, “influencer” moved from being used as a verb to a job title. With an estimated spend of $21 billion globally on influencer marketing, it’s surprising to see brands still making common mistakes that limit the effectiveness of this marketing tactic. Here’s a list of the most common…
With Mother’s Day just around the corner, marketers are ramping up their efforts to cash in on the $35.7 billion (National Retail Federation) spending occasion. For many however, dads will be the focus of digital ads, television commercials, and emails all ignoring the largest group of Mother’s Day consumer- Moms. Eighty percent of mothers in…
Meet the Gen Z Mom. Yes, that is right, the oldest of the Gen Z cohort are now becoming moms. While many companies are still focused on Marketing to the Millennial Mom, it is time to turn the attention to a distinctly different generation of mothers. Impacted by Covid, student loan debt, and a turbulent…
Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing. In fact, most seasoned marketers know that Moms are already thinking about the new school year as the current one wraps up. Here’s a few tips…
While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting products to other moms each day, so what’s the secret of those sponsored posts that…
