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Mother's Day

4 Last-Minute Tips to Increase Your Mother’s Day Sales

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According…

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6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday...

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year…

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3 Ways Brands Can Use Clubhouse to Connect with Mom Consumers

It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join…

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Virtual Party

Party like Its 2021 and Cash In on New Opportunities with Moms

Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms…

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Child Shopping for Toys

4 Ways to Capture Gift Card Redemption Sales

Over $3 billion gift cards exchanged hands over the holidays.  Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in…

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5 Things Brands Should Be Doing Now to Win Over Female Holiday Shoppers during...

With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals.   In a recent survey by BSM Media of 958 female shoppers, 83%…

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4 Holiday Marketing Tactics to Drive Sales with Millennial Moms

4 Holiday Marketing Tactics to Drive Sales with Millennial Moms

It’s the holiday season whether we are ready for it for not.  It’s also the holiday season for 2020 which means that it will come with changes.  If you haven’t read our consumer insights on Brands and Holiday Shopping –…

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Woman shopping in grocery store

7 Reasons Why Social Spotters Works to Drive Retail Sales with Millennial Moms

BSM Media creates marketing to moms tactics based on consumer behaviors.  Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients.  The Social Spotters…

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What Brands Need to Know About Mom’s Covid-Inspired Holiday Shopping

What Brands Need to Know About Mom’s Covid-Inspired Holiday Shopping

Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate…

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6 Images that Define a Successful Influencer Campaign

6 Images that Define a Successful Influencer Campaign

  BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com.   Maria Bailey is the CEO of BSM Media and the…

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Recent Posts

  • 4 Last-Minute Tips to Increase Your Mother’s Day Sales
  • 6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday Season
  • 3 Ways Brands Can Use Clubhouse to Connect with Mom Consumers
  • Party like Its 2021 and Cash In on New Opportunities with Moms
  • 4 Ways to Capture Gift Card Redemption Sales

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