As we move into the holiday selling season, brands are planning their marketing tactics. No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it makes the perfect gift purchase. This is one reason brands hope to land on the…
“I need influencers to post about my product.” I hear this statement more than a dozen times a week. With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted. Brands likely have very specific goals behind why they want…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…
Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial moms across America. The survey was conducted the week of April 25, 2021. It appears…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle CPG tactics each year. Yes, most of them produce the expected sales return but what if you could be the next Chobani…
Walmart Product Roll-Out BSM Media developed a strategic product launch campaign to increase awareness of the launch of Incogmeato Mickey Mouse Shaped Chik’n Nuggets across both Walmart In-Store and Walmart.com. TOP HIGHLIGHTS Social Impressions exceeded the client KPI by 33%. Social posts & engagement rate exceeded client KPI. Almost 100k engagements were driving conversations online…
Seasonal Product Launch BSM Media created a Social Spotters campaign to highlight the amazing Mix & Match options for Halloween Costumes this year for party City. We wanted to dominate the Halloween space this year. Our moms each posted a photo of them shopping – either in-store or online. Then they also posted a photo…
Retail Product Launch BSM Media created a buzz online surrounding Little Bites Cookies & Crème Muffins at major retailers Walmart and Kroger by activating Social Spotter Influencers to purchase Cookies & Crème Muffins and then head home to enjoy their Little Bites snacks. In doing so, we were able to increase brand and retailer awareness,…
Hyper-Local Mom Marketing BSM Media developed strategic approach to unveil Party City Next Generation of stores in 4 cities through the USA. We engaged local Mom Influencers to head into the newly updated store in their cities and take photos shopping in the new layout. Then they created a party craft out of Party City…
Driving Online Sales & Reviews BSM Media was tasked with developing & implementing a strategic campaign to interact & engage with mom influencers to promote Little Baby Bum products as the perfect Easter gifts. We wanted to show moms they can still purchase great gifts online, without having to go in-store during COVID. Through this…
