I’ve been in a nostalgic mood this week as my family and I celebrate the well-lived life of my father-in-law, who passed away last week at 88 years old. It certainly puts things in perspective as we approach the end of 2014 and reflect on all that has happened this year. I decided to look…
It’s October, the start of the Fall season and the rapid arrival of Holiday 2014. Although if my inbox is any indication, Holiday 2014 started a few weeks ago with a steady stream of emails signaling the kickoff of what retailers hope is a busy holiday sales season. Marketers hope so, too. We’re still three…
In the spirit of the back-to-school season, let’s open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion on products and services every year. The global baby care market is expected to exceed $66 billion in US dollars by 2017, with close to 4 million babies born in the…
On any given night, on a not-so-infrequent basis, you can find me at the Forever 21 store in New York’s Times Square. Call it a guilty pleasure or perhaps a convenient stop at 11 p.m. after a business dinner; however, I just can’t help myself from stopping in on my way back to my hotel.…
I love surveys, data and statistics that turn opinions and emotions in to concrete, quantifiable numbers. Whether it’s for social media conferences we host, the dozens I attend each year or at the request of a client, survey data bring it all together. That’s why I’m pleased to see this recent report by Kelby Carr…
With an estimated 4 million babies born in the U.S. every year, the number for marketers to pay attention to is $10,000 to $12,000. That’s the average to low end of the budget that today’s mom-to-be will spend as she prepares for baby’s arrival. Women having babies and raising young children are the Millennial generation,…
There was a day in the not-too-distant past when sponsors had only a few choices for event sponsorship in the mom blogosphere. However, as the space has matured and grown, so have the conferences that serve the assorted interests and experience level of mom bloggers. Before throwing your dollars at the same events you’ve been…
Everyone is looking for the next best marketing initiative to connect their brand with moms and ultimately drive sales of their products. As marketers, you have most likely dabbled in all the new marketing programs on Pinterest, Youtube, Instagram and Vine. We all want to find the silver bullet – that one program starts the…
In the past, I’ve provided my annual list of trends in marketing to moms. Call it age. Blame it on Twitter or SnapChat. I feel the need to be short and sweet to get to the point; social media has trained me well. You want to connect to moms. Times are a-changin’ and marketing budgets…
For the holidays, I decided to spread good cheer through song. As this season flies by due to a late Thanksgiving, I hope 2013 was a success and your 2014 plans include effective strategies, like those listed below, to reach moms. Since you (luckily) can’t hear me sing in a written post, sing the tune…