This article appeared in MediaPost Publications: Just in time for the holidays and mom’s rush to cross gifts off her list, the Marketing to Moms Coalition, a nonprofit industry group, has released the results its “Moms Holiday Spending Trends 2009” report. The group surveyed 1,225 moms with children under 18 living at home. Some might…
A lot has been written about “mommy bloggers” — a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction…
There is a rapid emergence of mom vloggers and it’s time for marketers who want to stay ahead of the game to take notice. Let me give you an example. Just three short weeks after launching MomTV, this online video destination for moms has over 30 live weekly shows booked on their 24/7 Mom TV online…
In over a decade of formally studying moms, I’ve never seen as much of a frenzy surrounding one type of marketing initiative as I’ve witnessed with mom bloggers. Blogging has taken everyone by storm including the moms themselves. Much to their own surprise, Mom Bloggers are accidental business women. They are mothers who simply started…
Add Chief Germ Buster to the many titles mother’s hold. According to a recent survey by BSM Media with over 600 mothers, 85% of moms claim to make the hygiene product decisions in their family. But just as the economy has challenged her to do more with her family’s dollars, she’s taking a different approach to family…
African American and Caucasian Moms Differ on Battling a Down Economy, Aspirations for their Children and Parental Challenges When it comes to motherhood, nothing is black and white. As we usher in the historic inauguration of our first African American President, BSM Media examines the behaviors, values and habits of mothers across racial lines. Our…
Great information just released from the Marketing to Moms Coalition! Moms use the Internet Three Hours a Day and Report Spending More Time Online than their Kids Move over, Junior, Mom needs to check her email. In a study released on the eve of the annual International Consumer Electronics Show, American mothers revealed some surprising…
I feel like I need to comment on Motrin-gate as I continue to read the endless flow of articles, blog posts and videos regarding the now pulled Motrin ad campaign. As the author of every book but one on Mom Marketing and most recently, “Mom 3.0: Marketing With Moms by Leveraging Social Media and New Technology“, it seems…
The Marketing to Mom Coalition, of which I am a Founding Member, today released the results of the State of American Moms. It’s a wonderful report focused on everything from technology to shopping behaviors of mothers. The full report is available from the Marketing to Moms Coalition,www.marketingtomomcoalition.org. I am excited to share a few of…
This week the Marketing to Moms Coalition and BSM Media, www.bsmmedia.comhosted the Mommy Blogger Monologues. It was the second of a national tour of events planned to educate, inform and create a dialogue between Mommy Bloggers and companies. When I created the Mommy Blogger Monologues it was the outcome of reading hundreds of mom blog posts…