As we move into the holiday selling season, brands are planning their marketing tactics. No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it makes the perfect gift purchase. This is one reason brands hope to land on the…
“I need influencers to post about my product.” I hear this statement more than a dozen times a week. With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted. Brands likely have very specific goals behind why they want…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…
Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial moms across America. The survey was conducted the week of April 25, 2021. It appears…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle CPG tactics each year. Yes, most of them produce the expected sales return but what if you could be the next Chobani…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join Clubhouse- it’s currently by invitation only- wonder what to do once they join. I’m personally…
