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  • Who We Are
    • Who We Are
    • Our Team
    • Statement of Best Practices
  • What We Do
  • Who We’ve Worked With
  • What We Know
    • Workshops
    • In The News
    • Blog
    • FREE Monthly Marketing to Moms Insights
    • FREE Marketing to Millennial Moms Crash Course
    • M$M JumpStart Program
  • Work With Us
6 Images that Define a Successful Influencer Campaign

6 Images that Define a Successful Influencer Campaign

  BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com.   Maria Bailey is the CEO of BSM Media and the…

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Advice for Marketing to Moms in 2014

In the past, I’ve provided my annual list of trends in marketing to moms.  Call it age.  Blame it on Twitter or SnapChat.  I feel the need to be short and sweet to get to the point; social media has…

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Random Thoughts on Marketing to Moms

As I travel the globe talking about moms and engaging with brands desperate to connect with these powerful consumers, I spot random examples of good marketing, bad marketing and trends. Often, they don’t warrant an entire blog post so this…

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Technology and the Millennial Mom

You are likely to find her sipping coconut water in a cafe while shopping on her wireless device. She’s sporting Tom’s shoes and garments tied to some kind of philanthropic cause. Her toddler sits in a stroller close to her,…

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Getting to Know the Millennial Mom

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both…

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There’s An Evolution In The Blogosphere

This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing…

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Recent Posts

  • How ChatGPT Could Change the Toy Industry
  • 5 Practical and Effective Ways to Marketing to Moms During a Recession
  • Connecting with Mom Consumers in 2022
  • 2021 was a MOMumental Year for BSM Media
  • The Magic of Digital Gift Guides as a Marketing Tactic for Selling to Moms

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