BSM Media is a marketing-to-moms agency that helps brands drive awareness, trial, and retail sales by activating the largest network of mom influencers in the United States. Founded by Maria Bailey, BSM Media has spent more than 25 years helping brands connect with moms through influencer marketing, sampling, retail activation, and community building. If you…
Running a blog takes heart, hustle, and endless late nights. But even the most passionate mommy bloggers hit the same wall: pouring time into posts only to see them buried on page three of Google. You know your content matters, whether it’s parenting tips, family hacks, or personal stories, but without visibility, it won’t reach…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…
In the past, I’ve provided my annual list of trends in marketing to moms. Call it age. Blame it on Twitter or SnapChat. I feel the need to be short and sweet to get to the point; social media has trained me well. You want to connect to moms. Times are a-changin’ and marketing budgets…
In every industry, there are consumer groups that quietly shape markets while rarely getting the recognition they deserve. Moms are one of those groups—but “quiet” is hardly the right word anymore. Today’s mothers are decision-makers with unmatched influence, guiding not just household purchases but brand loyalties that ripple through families and communities. From food and…
You are likely to find her sipping coconut water in a cafe while shopping on her wireless device. She’s sporting Tom’s shoes and garments tied to some kind of philanthropic cause. Her toddler sits in a stroller close to her, gliding chubby fingers comfortably over an iPod. She’s the Millennial Mom, and she’s all the…
As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the…
This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing or calling out any one blogger’s personal situation. However, enough time and events have gone by…