6 Images that Define a Successful Influencer Campaign

6 Images that Define a Successful Influencer Campaign

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  BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…

Advice for Marketing to Moms in 2014

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In the past, I’ve provided my annual list of trends in marketing to moms.  Call it age.  Blame it on Twitter or SnapChat.  I feel the need to be short and sweet to get to the point; social media has trained me well.  You want to connect to moms.  Times are a-changin’ and marketing budgets…

Random Thoughts on Marketing to Moms

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As I travel the globe talking about moms and engaging with brands desperate to connect with these powerful consumers, I spot random examples of good marketing, bad marketing and trends. Often, they don’t warrant an entire blog post so this month I assembled these random thoughts here. If you would like a longer blog post…

Technology and the Millennial Mom

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You are likely to find her sipping coconut water in a cafe while shopping on her wireless device. She’s sporting Tom’s shoes and garments tied to some kind of philanthropic cause. Her toddler sits in a stroller close to her, gliding chubby fingers comfortably over an iPod. She’s the Millennial Mom, and she’s all the…

Getting to Know the Millennial Mom

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As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse population of women in the history of the U.S. (both socioeconomically and ethnically). Minorities make up 34% of this generation, up from 24% in the…

There’s An Evolution In The Blogosphere

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This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing or calling out any one blogger’s personal situation. However, enough time and events have gone by…