In the dynamic world of digital marketing, Chief Marketing Officers and Brand Managers are under constant pressure to authentically connect with target demographics. Even as Gen Z enters motherhood, tapping into the immense purchasing power of Millennial Moms remains a top priority. Unfortunately, many brands entrust this crucial task to an agency that might not…
As a brand manager targeting the powerful and influential mom consumer, you understand the unique dynamics of this market. Moms aren’t just making purchasing decisions for themselves; they’re often the gatekeepers for the entire household. Reaching them effectively requires more than just surface-level marketing – it demands authentic connection, trusted voices, and strategies built on…
In the rapidly evolving world of digital marketing, Chief Marketing Officers and Brand Managers face increasing pressure to leverage every possible advantage in search engine optimization (SEO). Influencer marketing is no longer just about social media reach; it’s profoundly merging with SEO strategy to create SEO Influencer Marketing. Today, Artificial Intelligence plays a pivotal role…
How to Sell to Moms this Holiday SeasonIt’s not too soon to focus on the holiday season with potential tariff increases and changing Mom consumer behaviors. These factors are making Marketing to Moms more challenging in 2025. Consider this fact about US mothers- they start shopping for deals as early as July. Moms spend $1.6 trillion a…
The price and availability of eggs have been in the news for many months and as Easter approaches, its impact on families will continue to rise. Overall, 62% of moms surveyed in a recent pool by BSM Media, say they are purchasing fewer eggs due to price and scarcity. BSM Media, the leading Marketing to…
It is estimated that U.S. Moms spend approximately $3.1 trillion in the economy each year and 2025 will be no different. With the emergence of Generation Z moms who are more digitally astute than any prior cohorts of mothers, retailers can expect to see online sales increase and a much more educated shopper evaluating product…
For over 25 years, BSM Media has connected brands with mom consumers.
Take a look at what we did in 2024!
It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween…
While Summer temperatures hit all-time highs, school backpacks, Halloween costumes and Christmas toys are already on the minds of mothers. These powerful consumers kick off their buying season in July so it’s time for brands to fire up their marketing strategies and tactics. In the spirit of the list yielding mom population, the BSM Media…
It’s been almost a decade since the word, “influencer” moved from being used as a verb to a job title. With an estimated spend of $21 billion globally on influencer marketing, it’s surprising to see brands still making common mistakes that limit the effectiveness of this marketing tactic. Here’s a list of the most common…