Fostering Engagement and Feedback Through Mom Panel BSM Media partnered with Chick-fil-A to increase Mom engagement and feedback. We put together a group of Mom ambassadors to participate in the Chick-fil-A Moms Panel, which was responsible for testing new products and communicating with the brand and their followers. Our Chick-fil-A Mom Panel participated in testing,…
Exceeding Expectations with App Downloads BSM Media created a buzz online surrounding the launch of Noddy Toyland Detective: Let’s Investigate. By activating mom influencers in our network to download the app and share information about it with their followers online, we were able to increase brand awareness and recognition for Noddy Toyland Detective and Kuato…
Designing an End-to-End Resort Conference BSM Media partnered with Beaches Resorts to create Beaches Resorts Social Media on the Sand, an invitation-only social media conference. Attendees sharpen their social media skills during this immersive and completely unique event through inspiring and empowering sessions, while connecting in the Caribbean and creating unforgettable memories amid an incredibly…
Fueling Impressions Through Exclusive Turnkey Programs Pillow Pets engaged BSM Media to increase brand awareness and increase social media sharing among Moms and their children. With this goal, BSM Media designed several marketing tactics in order to leverage its mom influence network and distribute brand messaging for Pillow Pets lines, including: Disney Pixar Cars 3,…
Sparking Conversations Around New Kid’s Meal App BSM Media supported Chick-fil-A in promoting a new product included in Kid’s Meals. Chick-fil-A teamed up with EQtainment’s Founder, Sofia Dickens, to promote the Q Wunder app, and EQtainment games available in Chick-fil-A Kid’s Meals. Chick-fil-A Moms were invited to an exclusive virtual event via Facebook Live with…
Positioning Products as Must-Have Easter Basket Gifts BSM Media surveyed over 1,200 moms and found that moms are purchasing gifts for Easter earlier than other gift-giving holidays like Christmas. To target those early shoppers, BSM Media partnered with PlayMonster to promote the sale of My Fairy Garden Tree Hollow during the Easter season. Maria Bailey,…
Igniting Awareness for Products in Grocery Stores BSM Media teamed up with Clover Stornetta, Inc., a California-based family-owned company that produces the highest quality and best tasting organic and natural dairy products on the market, to promote its latest line of Greek Yogurt. Clover has been around for over 100 years and is the leading…
Engaging Moms through Fast-Form Video In a recent survey of over 1,200 moms, BSM Media found that 74% of moms expect to assemble at least one Easter basket this year. Moms are turning to social media for Easter basket inspiration: 54% browse Facebook for inspiration and ideas, and 42% choose Instagram. To connect with moms…
Driving Customers to Stores for New Product BSM Media worked with Britax, a global manufacturer of childcare products, to create a buzz online about the company’s new Endeavours Infant Car Seat. By activating the Social Spotters network to find the Britax Endeavours Infant Car Seat in Buy Buy Baby and specialty retail locations and take…
Incorporating the Whole Family to Build Product Hype BSM Media teamed up with Balloon Time to create a buzz online to purchase Balloon Time’s helium kit, available at big box retailers. By activating the Social Spotters network to find and locate Balloon Time products and share photos of them online, we were able to increase…
