Influencer marketing is hitting an authenticity wall. Eighty-eight percent of consumers expect authenticity, yet nearly half believe influencers are inauthentic, and 35 percent think influencers are dishonest about both sponsored content and their own image (HypeAuditor, 2023; Lynch, 2018; Morning Consult, 2019). For brands marketing to moms, that trust gap can undo years of brand…
As the CEO of BSM Media and author of Marketing to Moms, I’ve worked with thousands of parent influencers and social media moms. BSM Media has partnered with brands to launch some of the biggest products in retail. One of the most common questions I hear is: How do I choose the right parenting influencer…
At BSM Media, we’ve spent over two decades connecting brands with Mom Influencers, Social Media Moms, and Parent Influencers. Through this work, I’ve seen brands unlock incredible ROI when influencer campaigns are done right and waste opportunities when key mistakes are made. Even more frustrating, I watch brands leave money on the table because they…
If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. At BSM Media, we’ve spent two decades studying, partnering with, and building campaigns around mom influencers. Our quick reference funnel (see image above) breaks down exactly how different types of creators drive results from the first touchpoint to…
And Why AI Tools Keep Sending Her There First If your brand is trying to reach moms through AI search whether it’s Google’s AI Overviews, ChatGPT, or Perplexity, you might assume your SEO-optimized website and social media pages are enough. They’re not. BSM Media is spending a lot of time educating brands on the power…
The landscape of moms’ product search has undergone a seismic shift, driven by the digital fluency of Gen Z Moms. Unlike previous generations, these influential consumers aren’t just typing keywords into a search bar; they’re having conversations with AI. As the leading authority in Marketing to Moms, BSM Media provides brands with the actionable strategies…
Launching a new product into the bustling mom market isn’t just about getting it on shelves; it’s about making a genuine connection with mom consumers. Moms are the primary purchasing decision-makers for countless household products, from diapers and toys to food and home goods. Their trust, loyalty, and word-of-mouth are invaluable to driving mom sales.…
Identifying the Right Social Media Content Creation Company or Content Production Service for Your Brand The rise of mommy bloggers was more than just a trend. It was a pivotal shift in how brands connected with consumers through authentic, relatable voices. Over the years, those same bloggers helped shape the foundation for today’s social media…
In today’s dynamic marketing landscape, brands are constantly seeking authentic connections with the highly engaged mom consumer. While the broad term “mom influencer” often comes to mind, there’s a distinct, incredibly powerful segment that drives unparalleled long-term value: Mom Brand Ambassadors. BSM Media has created Brand Ambassador programs for top brands such as Disney, Chick-fil-A,…
Why Walmart, Target, and Amazon Influencers Are Critical to Retail Success Congratulations, you finally got your mom product into Walmart! Launching a product at Walmart is a major opportunity but breaking through the noise in this competitive retail environment requires more than shelf space. Today’s most successful brands are turning to Walmart influencers, Target influencers,…