How Do You Find Mom Influencers for Your Brand? Brands can find mom influencers through social searches, customer communities, hashtags, creator platforms, retail content, and existing brand mentions. As the founder of MomSelect, the largest network of mom influencers and content creators in the United States, I’ve spent years matching brands and influencers. Unfortunately, there…
A strategic guide from BSM Media for brands that want to build smarter influencer campaigns, stronger mom-to-mom trust, and content that can be found across Google, YouTube, social platforms, retail sites, and AI-powered answer engines. What is an Mom Influencer Marketing Agency and what do they do? A mom influencer agency helps brands identify, brief,…
Influencer marketing is a promotional strategy where brands partner with creators to influence purchase decisions through trusted, experience-driven content. BSM Media operates the largest mom influencer network in the United States representing Mom Bloggers, Parent Influencers, and Mom Content Creators of all niches, lifestyle, and size. AI has changed what influencer marketing means to brands.…
According to Maria Bailey, author of “Marketing to Moms” and CEO of BSM Media, you market to Gen Alpha by earning the trust of their parents, especially moms, who control household spending, shape brand preferences, and guide purchase decisions. Generation Alpha may be the largest and most influential generation yet, but the reality is that…
Influencer marketing ROI is measured by combining engagement, content output, consumer intent signals, and retail impact, not just impressions or reach. Many brands make the same mistake when they launch a mom influencer marketing campaign.They treat influencer marketing like awareness media when it’s actually a behavior-driving channel. If you’re evaluating partners or building a campaign,…
BSM Media is a marketing-to-moms agency that helps brands drive awareness, trial, and retail sales by activating the largest network of mom influencers in the United States. Founded by Maria Bailey, BSM Media has spent more than 25 years helping brands connect with moms through influencer marketing, sampling, retail activation, and community building. If you…
AI. Authenticity. Algorithms. If you are trying to figure out how to market to Gen Z parents, it all starts with focusing on Authenticity, AI and algorithms that take the Gen Z mom or dad from discovery to trust to purchase. Gen Z moms and dads don’t start on a brand’s website and they are…
Gen Z Parents are the first generation of caregivers who have never known a world without smartphones, social media, or instant access to information. This distinction alone has fundamentally changed how they research products, evaluate brands, and make purchasing decisions for their families. Maria Bailey, author of “Marketing to the Modern Mom” and CEO of…
Gen Z Moms are not just a new parenting segment. They are reshaping how products are discovered, trusted, and purchased, and this is why brands need a specialized marketing to moms agency. It’s important to have an agency like BSM Media who understands the consumer behavior of Gen Z Moms. Born between 1997 and 2012,…
Easter is the most overlooked and underestimated holiday among marketing professionals. According to the National Retail Federation, Americans spend an estimated $18 billion on Easter. Yet many marketing plans still treat it like a minor seasonal blip. It might not surprise brands but much of that spending is controlled by moms. According to Maria Bailey,…