In today’s ever-evolving influencer landscape, smart brands know that success doesn’t stop with the post. Success lives in the comments section of Social Media Mom posts. When you partner with a mom influencer, you’re not just investing in content, you’re investing in access to an engaged, trusted community. And nowhere is that engagement more visible,…
In today’s marketing landscape, where brands are expected to be personal, authentic, and omnipresent, working with a mom influencer or social media mom has become a high-impact strategy. With influencer marketing reaching a global spend of $21 billion, it’s clear that mom influencers—from nano influencers to micro influencers—are powerful brand allies. Yet, many brands still…
When it comes to marketing to moms, one of the most important questions brands should ask is: how do American moms compare to mothers around the world? As the CEO of BSM Media and author of Marketing to Moms, my work has taken me across the globe to study how moms behave as consumers. With…
How Mommy Bloggers Help Brands Navigate the LLM Search Landscape There’s a lot of buzz recently about the seismic shift happening in search, moving beyond traditional keywords into the realm of Large Language Models (LLMs). For marketing professionals, it is imperative to stay at the forefront of search optimization directly translates. As AI, SEO and…
Key Takeaways: LLM-driven search (AI search) is replacing traditional SEO for how moms find products and solutions Using influencers to help with AI search gives brands long-term visibility, not just likes and views Mom bloggers and content creators naturally speak the language that LLMs understand and prioritize BSM Media educates creators on how to write…
In the dynamic world of digital marketing, Chief Marketing Officers and Brand Managers are under constant pressure to authentically connect with target demographics. Even as Gen Z enters motherhood, tapping into the immense purchasing power of Millennial Moms remains a top priority. Unfortunately, many brands entrust this crucial task to an agency that might not…
As a brand manager targeting the powerful and influential mom consumer, you understand the unique dynamics of this market. Moms aren’t just making purchasing decisions for themselves; they’re often the gatekeepers for the entire household. Reaching them effectively requires more than just surface-level marketing – it demands authentic connection, trusted voices, and strategies built on…
In the rapidly evolving world of digital marketing, Chief Marketing Officers and Brand Managers face increasing pressure to leverage every possible advantage in search engine optimization (SEO). Influencer marketing is no longer just about social media reach; it’s profoundly merging with SEO strategy to create SEO Influencer Marketing. Today, Artificial Intelligence plays a pivotal role…
How to Sell to Moms this Holiday SeasonIt’s not too soon to focus on the holiday season with potential tariff increases and changing Mom consumer behaviors. These factors are making Marketing to Moms more challenging in 2025. Consider this fact about US mothers- they start shopping for deals as early as July. Moms spend $1.6 trillion a…
The price and availability of eggs have been in the news for many months and as Easter approaches, its impact on families will continue to rise. Overall, 62% of moms surveyed in a recent pool by BSM Media, say they are purchasing fewer eggs due to price and scarcity. BSM Media, the leading Marketing to…