Launching a product at Costco is a golden opportunity, but standing out in its vast warehouses requires a savvy marketing approach. While traditional advertising has its place, leveraging the power of dedicated Costco influencers can be a game-changer. These content creators have built highly engaged communities around their love for all things Costco, making them…
In today’s digital landscape, connecting with your target audience requires a strategic approach. For brands aiming to reach the powerful demographic of mothers, social media mom influencers offer an invaluable avenue. But it’s not enough to simply partner with a mom influencer; maximizing your campaign requires a deep understanding of what truly resonates and drives…
The Gen Z generation—those born between 1997 and 2012—has officially entered parenthood. The oldest Gen Z Moms are now in their late 20s, and by 2030, it’s estimated that more than 8 million Gen Z women will be raising children in the U.S. alone. This shift is not a subtle evolution in the parenting market—it’s…
In today’s ever-evolving influencer landscape, smart brands know that success doesn’t stop with the post. Success lives in the comments section of Social Media Mom posts. When you partner with a mom influencer, you’re not just investing in content, you’re investing in access to an engaged, trusted community. And nowhere is that engagement more visible,…
In today’s marketing landscape, where brands are expected to be personal, authentic, and omnipresent, working with a mom influencer or social media mom has become a high-impact strategy. With influencer marketing reaching a global spend of $21 billion, it’s clear that mom influencers—from nano influencers to micro influencers—are powerful brand allies. Yet, many brands still…
When it comes to marketing to moms, one of the most important questions brands should ask is: how do American moms compare to mothers around the world? As the CEO of BSM Media and author of Marketing to Moms, my work has taken me across the globe to study how moms behave as consumers. With…
How Mommy Bloggers Help Brands Navigate the LLM Search Landscape There’s a lot of buzz recently about the seismic shift happening in search, moving beyond traditional keywords into the realm of Large Language Models (LLMs). For marketing professionals, it is imperative to stay at the forefront of search optimization directly translates. As AI, SEO and…
Key Takeaways: LLM-driven search (AI search) is replacing traditional SEO for how moms find products and solutions Using influencers to help with AI search gives brands long-term visibility, not just likes and views Mom bloggers and content creators naturally speak the language that LLMs understand and prioritize BSM Media educates creators on how to write…
Finding the right mom influencer agency can feel overwhelming. Brands know the power of mom influencers; their authenticity, relatability, and loyal communities drive real purchasing decisions. But with so many agencies out there, it’s easy to waste time and money on partnerships that don’t deliver. Some agencies overpromise and underdeliver, leaving brands stuck with poor…
Walk through any supermarket on a Saturday morning and you’ll see it play out in real time: moms comparing labels, swapping tips in the aisle, and texting friends about what’s worth buying. Now zoom out — those small decisions ripple into billions of dollars in consumer spending every year. This is the mom market, and…