BSM Media developed a strategic product launch campaign to increase awareness of the launch of Incogmeato Mickey Mouse Shaped Chik’n Nuggets across both Walmart In-Store and Walmart.com. TOP HIGHLIGHTS Social Impressions exceeded the client KPI by 33%. Social posts & engagement rate exceeded client KPI. Almost 100k engagements were driving conversations online around the launch…
BSM Media created a Social Spotters campaign to highlight the amazing Mix & Match options for Halloween Costumes this year for party City. We wanted to dominate the Halloween space this year. Our moms each posted a photo of them shopping – either in-store or online. Then they also posted a photo of their Mix…
BSM Media created a buzz online surrounding Little Bites Cookies & Crème Muffins at major retailers Walmart and Kroger by activating Social Spotter Influencers to purchase Cookies & Crème Muffins and then head home to enjoy their Little Bites snacks. In doing so, we were able to increase brand and retailer awareness, as well as…
BSM Media developed strategic approach to unveil Party City Next Generation of stores in 4 cities through the USA. We engaged local Mom Influencers to head into the newly updated store in their cities and take photos shopping in the new layout. Then they created a party craft out of Party City products & balloons…
BSM Media was tasked with developing & implementing a strategic campaign to interact & engage with mom influencers to promote Little Baby Bum products as the perfect Easter gifts. We wanted to show moms they can still purchase great gifts online, without having to go in-store during COVID. Through this program, moms featured the online…
BSM Media and Mom Select Social Spotter Influencers teamed up with top leading children’s brand-Just Play to share their favorite toys during the holiday season. Over the course of 6 months, BSM Media engaged 450 unique mom influencers to purchase Just Play toys at selected retailers and then post the toys in-use at home.…
BSM Media engaged in local marketing to moms by created a buzz online for Thorntons’ trio of bourbon-inspired offerings in the Lexington, KY and Louisville, KY markets. By activating the Social Spotters network in the target markets to find the featured trio of products and share photos of them online, we were able to increase…
BSM Media teamed up with Crayola to create a buzz online for Crayola’s Play Sand, available at Walmart. By activating the Social Spotters network to find and locate the Crayola Play Sand and share photos of it online, we were able to increase brand awareness and generate consideration for Crayola Play Sand among mom consumers.…
BSM Media teamed up with Clover Stornetta, Inc., a California-based family-owned company that produces the highest quality and best tasting organic and natural dairy products on the market, to promote its latest line of Greek Yogurt. Clover has been around for over 100 years and is the leading dairy product supplier in California. Social Spotters…
BSM Media worked with Britax, a global manufacturer of childcare products, to create a buzz online about the company’s new Endeavours Infant Car Seat. By activating the Social Spotters network to find the Britax Endeavours Infant Car Seat in Buy Buy Baby and specialty retail locations and take and share photos of them online, we…
