BSM Media teamed up with Crayola to create a buzz online for Crayola’s Play Sand, available at Walmart. By activating the Social Spotters network to find and locate the Crayola Play Sand and share photos of it online, we were able to increase brand awareness and generate consideration for Crayola Play Sand among mom consumers.…
We teamed up with Shamrock Foods Company to increase awareness and hype for the Rockin’ Refuel product launch. They wanted to create brand awareness among a specific target market of athletic female influencers in certain geographical markets and retailers. By engaging with specific influencers in our network of Social Spotters who fall into this target…
BSM Media partnered with Chick-fil-A to increase Mom engagement and feedback. We put together a group of Mom ambassadors to participate in the Chick-fil-A Moms Panel, which was responsible for testing new products and communicating with the brand and their followers. Our Chick-fil-A Mom Panel participated in testing, reviewing, and sharing their Kids’ experience with…
BSM Media created a buzz online surrounding the launch of Noddy Toyland Detective: Let’s Investigate. By activating mom influencers in our network to download the app and share information about it with their followers online, we were able to increase brand awareness and recognition for Noddy Toyland Detective and Kuato Studios among mom consumers. In…
BSM Media partnered with Beaches Resorts to create Beaches Resorts Social Media on the Sand, an invitation-only social media conference. Attendees sharpen their social media skills during this immersive and completely unique event through inspiring and empowering sessions, while connecting in the Caribbean and creating unforgettable memories amid an incredibly beautiful island setting. The 2nd…
Pillow Pets engaged BSM Media to increase brand awareness and increase social media sharing among Moms and their children. With this goal, BSM Media designed several marketing tactics in order to leverage its mom influence network and distribute brand messaging for Pillow Pets lines, including: Disney Pixar Cars 3, Disney Emoji, and Smiley Faces. This…
BSM Media supported Chick-fil-A in promoting a new product included in Kid’s Meals. Chick-fil-A teamed up with EQtainment’s Founder, Sofia Dickens, to promote the Q Wunder app, and EQtainment games available in Chick-fil-A Kid’s Meals. Chick-fil-A Moms were invited to an exclusive virtual event via Facebook Live with Sofia. Mom learned about her journey, the…
BSM Media surveyed over 1,200 moms and found that moms are purchasing gifts for Easter earlier than other gift-giving holidays like Christmas. To target those early shoppers, BSM Media partnered with PlayMonster to promote the sale of My Fairy Garden Tree Hollow during the Easter season. Maria Bailey, CEO and marketing to moms expert, hosted…
BSM Media teamed up with Clover Stornetta, Inc., a California-based family-owned company that produces the highest quality and best tasting organic and natural dairy products on the market, to promote its latest line of Greek Yogurt. Clover has been around for over 100 years and is the leading dairy product supplier in California. Social Spotters…
In a recent survey of over 1,200 moms, BSM Media found that 74% of moms expect to assemble at least one Easter basket this year. Moms are turning to social media for Easter basket inspiration: 54% browse Facebook for inspiration and ideas, and 42% choose Instagram. To connect with moms eager to get creative this…
