Client A licensed toy brand behind a girls’ beauty-and-sensory-play collectible slime line, sold at major national mass retailers and targeting girls ages 8–14 and their moms. Client name withheld for professional partnership. All figures below are from a completed, client-approved campaign. Challenge The brand needed to stay top-of-mind for girls who love beauty and skincare…
Results Matter. 2020 was a challenging time for many brands. BSM Media was able to create record results for its clients. Our numbers tell the story. We connect brands with Mom consumers. We look forward to being part of your success story this year. Results: New Book Release: Marketing to Millennial Moms by Maria Bailey…
While brands have proven results with Instagram, Facebook & Twitter- Engagement rates on Tiktok sometimes double their social counterparts. As a trendsetter in marketing to moms, it’s no surprise that BSM Media is active on Tik Tik. For Halloween, Party City partnered with BSM Media to create influencer content on Tik Tok to showcase the…
Leading fruit brand partnered with BSM Media to execute #SilverLiningSelfies – an initiative aimed at spreading optimism & hope during these unprecedented times by having moms write the Silver Lining of staying at home on a Dole Banana. The moms then held the banana up like a smile and shared their selfie across social media.…
In the first week of school cancellation and stay at home orders, many mom influencers were hit with the cancellation of brand campaigns. Some mom bloggers reported 90% of their income disappearing overnight. Many of these women are single moms or women who supplement their family income. Many are influencers who support Little Bites throughout…
As a way to say thank you to Hanes for manufacturing masks to aid healthcare workers across the country, BSM Media reached out to our network of 25,000+ moms, asking them to share a post or story, sharing their gratitude for Hanes. They used the hashtag #ThankfulThursday and tagged Hanes in their posts to share…
Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with virtual friends and through high-quality social…
A popular baby food brand wanted to create awareness for a new product line. They partnered with BSM Media to create an integrated marketing campaign that included events, social media across Instagram and Facebook and blog content. Results The campaign resulted in over 15 million online impressions, over 850 pieces of consumer generated content and…
At BSM Media, we have been studying most teens since they were born. As the expert in Moms, our immersion in the Mom Market gave our team a front row seat to the evolution of the Gen Z generation. Utilizing our resources in our extensive Mom network, we have the ability to tap into the…
HP and BSM Media partnered to create a series of YouTube and Facebook videos with popular social media influencers, What’s Up Moms and The Holderness Family. Original videos were created to feature and showcase the new HP Envy printer for its release in September of 2017. The creative video made by our influencers at WhatsUpMoms…
