BSM Media engaged with social media influencers to post about an HP Laptop QVC deal on their most popular social media channels. Influencers shared product photos or videos along with product information and links to QVC.com with their target audiences, which included millennials, moms, techies, and home/lifestyle enthusiasts. BSM also secured placement of featured products…
It’s May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. Back to school is typically not a topic of conversation with moms at this time of year. However, May is a very different story for the moms of more than…
When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms’ spending budgets other than Christmas, Back to School and Easter. BSM Media knows what’s on moms’ minds and what’s on their to-do lists now to help you leverage…
Influencer Product Sampling: The MomSelect Swag Suite is back! The MomSelect Swag Suite is traveling to Orlando, Florida this year! Headlined by HP and MyPrintly, the MomSelect event will gather more than 200 top Social Media Mom Influencers. Attendees of the invitation-only event, which takes place during BlogHer*, will receive an exclusive MomSelect Swag Bag which…
Retail Shelfies Expose the Best of Influencer Marketing on Instagram Your product has finally hit the shelves of Target, Walmart, CVS or other retailers. After months spent in development, packaging and buyer meetings, you’re faced with the biggest challenge yet; driving consumers to stores to buy your product. Meet BSM Media’s Social Spotters, a diverse…
I recently completed a four-article series on marketing to moms for Bentson Clark reSource, a quarterly publication dedicated entirely to orthodontic practices. Why orthodontists, you may ask? This particular healthcare category is all about moms and their children, of course. For the back story, I have Chris Bentson to thank for the opportunity to contribute…
There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are boundless. Technology’s rapid growth birthed a new wave of advancement. Everything from our dog’s collar…
There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message. Yesterday’s mom blogger has extended…
While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping — college shopping. Yes, it’s that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities…
As we approach Thanksgiving week, I’m gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door before sunrise with holiday gift list in hand to shop for my family, friends and team. I knock out the rest of the list on…
