Toy Zoom Parties In an effort to raise awareness of a new product, as well as encourage trial, BSM Media developed a Zoom Parties Campaign for Snap Ships. BSM Media engaged 25 moms to plan & host a Zoom Party for their child and 7 of their friends. The goal of the party was to…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join Clubhouse- it’s currently by invitation only- wonder what to do once they join. I’m personally…
Producing Results for Brands Results Matter. 2020 was a challenging time for many brands. BSM Media was able to create record results for its clients. Our numbers tell the story. We connect brands with Mom consumers. We look forward to being part of your success story this year. Results: New Book Release: Marketing to Millennial…
Connecting with Canada-Based Influencers through Social Spotters BSM Media developed a strategic campaign to engage mom Social Spotters influencers in Canada to promote and build excitement around Mind the Gap’s launch at Canadian retailers. BSM Media’s strategy was to make it easy for consumers to find the game by highlighting social posts in the aisle…
Engaging Consumers and Influencing Purchases on TikTok While brands have proven results with Instagram, Facebook & Twitter- Engagement rates on Tiktok sometimes double their social counterparts. As a trendsetter in marketing to moms, it’s no surprise that BSM Media is active on Tik Tik. For Halloween, Party City partnered with BSM Media to create influencer…
Driving Holiday Toy Sales BSM Media and Mom Select Social Spotter Influencers teamed up with top leading children’s brand-Just Play to share their favorite toys during the holiday season. Over the course of 6 months, BSM Media engaged 450 unique mom influencers to purchase Just Play toys at selected retailers and then post the…
Connecting with On-The-Go Moms BSM Media’s mom influencers team up with top leading brands like Kellogg’s to share their favorite products for busy moms. Kellogg’s Joyböl smoothie bowls launched in 2018 with the purpose of bringing food joy to busy, on-the-go consumers looking for a conveniently satiating, creamy + crunchy, layered food experience. Who better…
