BSM Media specializes in helping brands connect authentically with moms across generations, from Gen Z moms to Millennial moms, Gen X mothers, and boomer grandmothers. We understand how today’s moms shop, browse and buy products online. That is why we can design a marketing program that will get your brand to the right audience. Our…
Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing. In fact, most seasoned marketers know that Moms are already thinking about the new school year as the current one wraps up. Here’s a few tips…
While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting products to other moms each day, so what’s the secret of those sponsored posts that…
In less than 4 months, OpenAI’s ChatGPT has created a stir among teachers, business owners and tech enthusiasts. In the simplest form, ChatGPT is a chatbot that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses to them, simulating human conversation. Why the fuss? ChatGPT can produce a…
BSM Media created an impactful Influencer program engaging 11 pet owners to drive awareness and participation for Niagara water’s Happy Howlidays initiative. The philanthropic program focused on giving back to local animal shelters in need and utilized influencers to spread the word. Our Creators developed creative & authentic feel-good holiday pet content that seamlessly delivered…
Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new strategy only after finding the least expensive gas to put in their car and as children go back…
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom consumers, 2022 is likely to rank as one of the greatest years of change since…
