Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms agency, 89% of US mothers indicated they will be changing the way they host parties,…
Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in the trash, gift card redemptions will begin. Thanks to Covid and the spike in online…
With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals. In a recent survey by BSM Media of 958 female shoppers, 83% indicated they will be doing over 60% of their shopping online this year. This means…
It’s the holiday season whether we are ready for it for not. It’s also the holiday season for 2020 which means that it will come with changes. If you haven’t read our consumer insights on Brands and Holiday Shopping – now is a great time to empower you and your team with how mom consumers…
BSM Media creates marketing to moms tactics based on consumer behaviors. Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients. The Social Spotters tactic is perhaps the most successful program we ever developed and execute for clients. What…
Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…
Halloween. It’s the second highest holiday spend among moms after Christmas. With social distancing and the cancelation of some college fall sports, it’s natural progression to ask, what about Halloween? BSM Media surveyed 945 mothers from across the United States for their thoughts on the spooky and fun holiday during a pandemic. Here’s a look…
Survey reveals Moms are avoiding retail shopping and filling backpacks with PPE. The effects of Covid are changing the 2020 Back to School season not only for educational institutions but for how moms are shopping for their children’s supplies for the new school year. In a recent survey by BSM Media, a marketing agency which…
Women with children are the most powerful consumers in the US economy. They control over $3.8 trillion dollars of spending each year and make 80% of household buying decision according to BSM Media’s CEO Maria Bailey, Author of “Marketing to Milliennial Moms”. Retailers depend on them to meet their Back to School and holiday goals…