BSM Media developed strategic approach to unveil Party City Next Generation of stores in 4 cities through the USA. We engaged local Mom Influencers to head into the newly updated store in their cities and take photos shopping in the new layout. Then they created a party craft out of Party City products & balloons…
BSM Media was tasked with developing & implementing a strategic campaign to interact & engage with mom influencers to promote Little Baby Bum products as the perfect Easter gifts. We wanted to show moms they can still purchase great gifts online, without having to go in-store during COVID. Through this program, moms featured the online…
In an effort to raise awareness of a new product, as well as encourage trial, BSM Media developed a Zoom Parties Campaign for Snap Ships. BSM Media engaged 25 moms to plan & host a Zoom Party for their child and 7 of their friends. The goal of the party was to introduce Snap Ships…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join Clubhouse- it’s currently by invitation only- wonder what to do once they join. I’m personally…
Results Matter. 2020 was a challenging time for many brands. BSM Media was able to create record results for its clients. Our numbers tell the story. We connect brands with Mom consumers. We look forward to being part of your success story this year. Results: New Book Release: Marketing to Millennial Moms by Maria Bailey…
BSM Media developed a strategic campaign to engage mom Social Spotters influencers in Canada to promote and build excitement around Mind the Gap’s launch at Canadian retailers. BSM Media’s strategy was to make it easy for consumers to find the game by highlighting social posts in the aisle of the store. Highly screened and vetted…
While brands have proven results with Instagram, Facebook & Twitter- Engagement rates on Tiktok sometimes double their social counterparts. As a trendsetter in marketing to moms, it’s no surprise that BSM Media is active on Tik Tik. For Halloween, Party City partnered with BSM Media to create influencer content on Tik Tok to showcase the…
