In the first week of school cancellation and stay at home orders, many mom influencers were hit with the cancellation of brand campaigns. Some mom bloggers reported 90% of their income disappearing overnight. Many of these women are single moms or women who supplement their family income. Many are influencers who support Little Bites throughout…
As a way to say thank you to Hanes for manufacturing masks to aid healthcare workers across the country, BSM Media reached out to our network of 25,000+ moms, asking them to share a post or story, sharing their gratitude for Hanes. They used the hashtag #ThankfulThursday and tagged Hanes in their posts to share…
The New Opportunity in Connecting Your Brand to Moms Right now, is the BEST time to strengthen your relationship with Moms. They are loyal to the brands that support them when they need them the most and right now is one of those times. There are numerous opportunities to be relevant to their homeschooling, boredom…
Even as Generation Z is entering motherhood, brands are still trying to understand and tap into the spending of Millennial Moms. Unfortunately, many are entrusting this daunting task to their agency who may or may not understand the demographic themselves. Here are 5 questions that can help brands steer their marketing activities toward a higher…
Get a group of moms together and you never know what topics will come up. Recently we were privy to a conversation between moms of boys. All the mothers had at least one son under 16 years old. One might expect the discussion to center around endless appetites or toilet seats, but instead it was…
Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with virtual friends and through high-quality social…
Holiday season is approaching and selling products to Millennial Moms is on most marketer’s minds. Word-of-mouth marketing has long been a tactic for marketing to moms. The name may have more recently changed to influencer marketing, but it still remains an effective strategy if executed properly. Unfortunately, in the search for the silver bullet to drive…
A popular baby food brand wanted to create awareness for a new product line. They partnered with BSM Media to create an integrated marketing campaign that included events, social media across Instagram and Facebook and blog content. Results The campaign resulted in over 15 million online impressions, over 850 pieces of consumer generated content and…
Just in time for Father’s Day, we’ve uncovered the shopper mystery of how the youngest of millennial moms buy a lawn mower. You may think that this is an odd topic to ponder, but the insights gathered actually allow brands to understand the consumer path to purchase in this lucrative market — and other similar…
Last week Walmart made a move to connect with younger Millennial moms and the growing segment of Gen Z mothers by adding cloth diapers to the diaper aisle. For the first time in memorable history, moms can find a cloth diaper alternative sold on shelves next to disposable diapers in select Walmart stores. Elemental Joy…
