AI. Authenticity. Algorithms. If you are trying to figure out how to market to Gen Z parents, it all starts with focusing on Authenticity, AI and algorithms that take the Gen Z mom or dad from discovery to trust to purchase. Gen Z moms and dads don’t start on a brand’s website and they are…
Gen Z Parents are the first generation of caregivers who have never known a world without smartphones, social media, or instant access to information. This distinction alone has fundamentally changed how they research products, evaluate brands, and make purchasing decisions for their families. Maria Bailey, author of “Marketing to the Modern Mom” and CEO of…
Gen Z Moms are not just a new parenting segment. They are reshaping how products are discovered, trusted, and purchased, and this is why brands need a specialized marketing to moms agency. It’s important to have an agency like BSM Media who understands the consumer behavior of Gen Z Moms. Born between 1997 and 2012,…
How Brands Can Win Gen Z Moms with Smarter Marketing Tactics Brand managers looking for a strong Marketing to Mom agency or a reliable Mom Influencer agency already know the landscape is changing fast. Gen Z moms don’t make decisions the way Millennial moms did. They ask more questions. They rely on real reviews. They…
Gen Z moms are not a “younger version” of Millennial moms. They are a fundamentally different consumer audience shaped by economic pressure, constant information access, and a deep skepticism of marketing that talks at them instead of helping them decide. For over 25 years, Maria Bailey, CEO of BSM Media, the largest Marketing to Mom…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…