BSM Media creates successful ambassador programs by identifying brand evangelists and engaging them as word-of-mouth agents to build brand awareness and preference among other Moms and their families. Not only will an Ambassador program deliver a brand’s message on a consistent and long-term basis, but it will also provide marketing research teams with instant feedback and valuable insights from highly engaged consumers.

Highlights of BSM Media Ambassador and Advocacy Programs:

– Recruitment process yields diverse influencers with large audiences
– Creation of an online influencer community with the ability for consistent dialogue and immediate feedback from influencers
– Customized communication plans and engagement activities
Millions of online and offline impressions

BSM Media has designed, assembled and maintained Ambassador and Advocacy programs for internationally known brands within the following categories:

– Consumer Products
– Retailers
– Destinations/Entertainment
– Pharmaceutical
– Food Service Providers
– Technology
– Travel


Notable Campaigns:

– 750+ Chick-fil-A Moms create content, promote product launches and provide feedback
– #Disney Side @Home Celebrations Group unites 1,800+ uber influencers
– HP Smart Mom Panel members participate in frequent online surveys and virtual focus groups
– 500+ Children’s Claritin Mom Crew members delivered 5 million+ impressions during key allergy seasons

Ambassador programs allow brands to:

– Reduce focus groups and research costs
– Maximize campaigns by eliminating the need to re-recruit influencers
– Leverage existing relationships with brand fans