From Shelf to Search: Turning a Toy Launch Into an AI-Search Discovery Engine

Client A licensed toy brand behind a girls’ beauty-and-sensory-play collectible slime line, sold at major national mass retailers and targeting girls ages 8–14 and their moms. Client name withheld for professional partnership. All figures below are from a completed, client-approved campaign. Challenge The brand needed to stay top-of-mind for girls who love beauty and skincare…

Connecting with On-The-Go Moms

BSM Media’s mom influencers team up with top leading brands like Kellogg’s to share their favorite products for busy moms. Kellogg’s Joyböl smoothie bowls launched in 2018 with the purpose of bringing food joy to busy, on-the-go consumers looking for a conveniently satiating, creamy + crunchy, layered food experience.  Who better than to promote a…