More and more, we are reading articles and blog posts about the changing roles of fathers in today’s family. Everyone seems to agree that today’s fathers are more involved and active in their role as parent and caregiver. Last month, in cooperation with the Marketing to Moms Coalition, we fielded a survey of 100 social…
DetailsI have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However, I am also a podcaster, a radio talk show host, columnist, author and business owner.…
DetailsThere have been lots of predictions about moms in the New Year: how moms are shopping, what they will buy and what you should be doing to connect with them. I decided to focus on the “where” in the formula of how to market with moms. Even the best tactics will miss the target if…
DetailsAll too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I’m not going to waste my words here recapping all the social media tragedies of…
DetailsLast month, I wrote the first of a two-part article unveiling the results of a survey aimed at discovering any shifts in the shopping habits of the most powerful consumer group known as “Moms”. From the dozens of questions asked by BSM Media and Totsy.com to over 1,900 Moms, the results were sifted down into…
DetailsRetailers are always looking for the answers to what drives Moms to purchase one product over another, what makes Moms loyal to a brand and, ultimately, what makes moms decide what to put in their shopping cart, either the one with four wheels or the one on the computer screen. Recently, over 1,900 Moms across…
DetailsOn the long plane ride to Hong Kong last month, I pushed the SEND button and off it went my sixth book on the Mom Market. Now, before you think this is going to be a pre-published sales pitch, it’s not. In fact, I am not even going to mention the title. However, I would…
DetailsIt’s my guess that many passengers flying for 11 hours become engaged in a state of reflection and I am no different. I am only a little half way into a long flight from Istanbul to the Big Apple, USA. Everyone around me is sleeping and it’s dark but I’m determined to make my unwired…
DetailsAsk a mother with a school age child what she is doing on Saturday and it is likely to include a birthday party. Moms are forever going to parties and social events — children’s birthday parties, jewelry parties, classroom parties, Mommy and Me mixers and book clubs. These events serve as a way to socialize,…
DetailsEvery January, I make predictions as to trends within the mom market and how companies might better connect with mothers in the coming year. However, what I’ve come to realize is that most marketing professionals are actually putting their finishing touches on their 2011 Mom Marketing plans now, making predictions for next year more timely…
Details