In today’s marketing landscape, where brands are expected to be personal, authentic, and omnipresent, working with a mom influencer or social media mom has become a high-impact strategy. With influencer marketing reaching a global spend of $21 billion, it’s clear that mom influencers—from nano influencers to micro influencers—are powerful brand allies. Yet, many brands still…
Details
When it comes to marketing to moms, one of the most important questions brands should ask is: how do American moms compare to mothers around the world? As the CEO of BSM Media and author of Marketing to Moms, my work has taken me across the globe to study how moms behave as consumers. With…
Details
How Mommy Bloggers Help Brands Navigate the LLM Search Landscape There’s a lot of buzz recently about the seismic shift happening in search, moving beyond traditional keywords into the realm of Large Language Models (LLMs). For marketing professionals, it is imperative to stay at the forefront of search optimization directly translates. As AI, SEO and…
Details
Key Takeaways: LLM-driven search (AI search) is replacing traditional SEO for how moms find products and solutions Using influencers to help with AI search gives brands long-term visibility, not just likes and views Mom bloggers and content creators naturally speak the language that LLMs understand and prioritize BSM Media educates creators on how to write…
Details
Finding the right mom influencer agency can feel overwhelming. Brands know the power of mom influencers; their authenticity, relatability, and loyal communities drive real purchasing decisions. But with so many agencies out there, it’s easy to waste time and money on partnerships that don’t deliver. Some agencies overpromise and underdeliver, leaving brands stuck with poor…
Details
Walk through any supermarket on a Saturday morning and you’ll see it play out in real time: moms comparing labels, swapping tips in the aisle, and texting friends about what’s worth buying. Now zoom out — those small decisions ripple into billions of dollars in consumer spending every year. This is the mom market, and…
Details
Running a blog takes heart, hustle, and endless late nights. But even the most passionate mommy bloggers hit the same wall: pouring time into posts only to see them buried on page three of Google. You know your content matters, whether it’s parenting tips, family hacks, or personal stories, but without visibility, it won’t reach…
Details
How to Sell to Moms this Holiday SeasonIt’s not too soon to focus on the holiday season with potential tariff increases and changing Mom consumer behaviors. These factors are making Marketing to Moms more challenging in 2025. Consider this fact about US mothers- they start shopping for deals as early as July. Moms spend $1.6 trillion a…
Details
The price and availability of eggs have been in the news for many months and as Easter approaches, its impact on families will continue to rise. Overall, 62% of moms surveyed in a recent pool by BSM Media, say they are purchasing fewer eggs due to price and scarcity. BSM Media, the leading Marketing to…
Details
It is estimated that U.S. Moms spend approximately $3.1 trillion in the economy each year and 2025 will be no different. With the emergence of Generation Z moms who are more digitally astute than any prior cohorts of mothers, retailers can expect to see online sales increase and a much more educated shopper evaluating product…
Details