2024 Year In Review
For over 25 years, BSM Media has connected brands with mom consumers.
Take a look at what we did in 2024!
How to Sell to Moms in September
It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween…
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Merry Christmas in July: Are you ready for the start of Mom’s shopping season?
While Summer temperatures hit all-time highs, school backpacks, Halloween costumes and Christmas toys are already on the minds of mothers. These powerful consumers kick off their buying season in July so it’s time for brands to fire up their marketing strategies and tactics. In the spirit of the list yielding mom population, the BSM Media…
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5 Common Mistakes Brands Are Making with Influencers
It’s been almost a decade since the word, “influencer” moved from being used as a verb to a job title. With an estimated spend of $21 billion globally on influencer marketing, it’s surprising to see brands still making common mistakes that limit the effectiveness of this marketing tactic. Here’s a list of the most common…
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Why Dads Are the Wrong Target for Mother’s Day Marketing Campaigns
With Mother’s Day just around the corner, marketers are ramping up their efforts to cash in on the $35.7 billion (National Retail Federation) spending occasion. For many however, dads will be the focus of digital ads, television commercials, and emails all ignoring the largest group of Mother’s Day consumer- Moms. Eighty percent of mothers in…
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Gen Z Mom: Redefining Parenting and Consumer Influence
Parenting has always evolved with each generation, but Gen Z moms are bringing a completely new perspective that is reshaping family life and consumer culture alike. Unlike past generations, they’re raising kids in a fully digital world, navigating social media pressures, economic challenges, and a demand for authenticity. Many brands struggle to grasp the Gen…
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How Today’s Moms Shop, Browse, and Buy Online
BSM Media specializes in helping brands connect authentically with moms across generations, from Gen Z moms to Millennial moms, Gen X mothers, and boomer grandmothers. We understand how today’s moms shop, browse and buy products online. That is why we can design a marketing program that will get your brand to the right audience. Our…
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6 Things to Know Now about Marketing to Moms for Back to School
Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing. In fact, most seasoned marketers know that Moms are already thinking about the new school year as the current one wraps up. Here’s a few tips…
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