Creating a Sense of Need During the Holidays Cepia, a top toy brand, partnered with BSM Media to introduce its latest product line, The Amazing Zhus Magician Pets, exclusively available at a big box retailer, in time for the holiday season. BSM Media created an integrated plan to drive in-store and e-commerce traffic, as well…
Celebrating 100 Years with In-Home Parties Across America We teamed up with Morton Salt to celebrate the Morton Salt Girl’s 100th birthday and promote the brand to Moms across the nation. We corralled our select group of mom influencers to host 100 MommyParties over 100 days in 100 cities. The celebration also included creative Pinterest…
Teaming Up with Creative Influencers to Promote Product Launch HP and BSM Media partnered to create a series of YouTube and Facebook videos with popular social media influencers, What’s Up Moms and The Holderness Family. Original videos were created to feature and showcase the new HP Envy printer for its release in September of 2017. …
Sweepstakes Drive Moms into Stores to Find and Share Products BSM Media created a buzz online for PlayMonster’s Wonder Crew products. By activating our Social Spotters network to share photos of products in stores, we were able to increase brand awareness and recognition for Wonder Crew products among mom consumers. PlayMonster was able to gather…
Positioning Product as Must-Have Holiday Gift for Millennials HP tasked BSM Media to position the HP Sprocket Photo Printer as the must have gift for the holidays and beyond. With the aim of influencing Millennials, DIY crafters, and holiday gift-givers, BSM Media seeded the HP Millennial Influencer Panel and MyPrintly Ambassadors each with the HP…
Kicking Off College Move-Ins by Naming a Go-To Retailer At Home Stores declared August 14-21st National College Move-In Week in an attempt to capitalize on the 200+ colleges and universities welcoming students back to campus. BSM Media highlighted the week through social media engagement with colleges, co-eds and moms of college students as well as a…
Influencer Immersion with Nutrition/Health Food Company BSM Media partnered with NOW Foods to invite mom influencers to the NOW Influencer Immersion event in 2016. We worked with this brand to create an immersive event with key influencers who had an interest in nutrition and health. The influencers spent the day in the factory learning about…
Increasing Product Recognition in Condensed Geographic Area BSM Media engaged in local marketing to moms by created a buzz online for Thorntons’ trio of bourbon-inspired offerings in the Lexington, KY and Louisville, KY markets. By activating the Social Spotters network in the target markets to find the featured trio of products and share photos of…
Increasing Likelihood to Buy Through Social Spotters BSM Media teamed up with Crayola to create a buzz online for Crayola’s Play Sand, available at Walmart. By activating the Social Spotters network to find and locate the Crayola Play Sand and share photos of it online, we were able to increase brand awareness and generate consideration…
Handpicking Influencers to Share Specific Brand Message We teamed up with Shamrock Foods Company to increase awareness and hype for the Rockin’ Refuel product launch. They wanted to create brand awareness among a specific target market of athletic female influencers in certain geographical markets and retailers. By engaging with specific influencers in our network of…
