And How You Can Avoid Making Them It’s that time of year again. Time for thousands of toy brands to meet in New York and position their products to be the hottest holiday hits. Buyers, media, and influencers will walk the floor eager to uncover the next big sensation. Somewhere in the midst of all…
Recognize that mom influencers are as important as traditional media. Make sure you do your homework and know who is coming to your booth. Follow all the influencers coming to your booth on social media BEFORE the show starts. It demonstrates interest in them and establishes a connection. Be there during your appointment time. Really!…
Marketers thought they had finally cracked the code with Millennial moms. But just as strategies began to click, a new generation entered the scene — Gen Z moms. These women, now in their mid-20s, are stepping into motherhood with fresh perspectives, new spending habits, and digital behaviors that look nothing like their Millennial predecessors. Why…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in influencer engagement and outreach programs. Their MommyParties, and Social Spotters, services are proven activation tactics used by Fortune 100 to Start Up companies. BSM Media also owns and operates MillennialInfluencers.com and GenZInfluencers.com which connects brands to Millennial Influencers and Gen Z Influencers. Maria Bailey is the…
BSM Media teamed up with the American classic wagon company, Radio Flyer, to promote their 3-in-1 Tailgater Wagon™ with Canopy. Campaign goals included increasing social media coverage and brand awareness of Radio Flyer at select Walmart locations in order to distribute brand messaging to convey the availability of the product at Walmart and to drive sales of the product at Walmart. The Radio Flyer brand indicated…
The holiday shopping season is in full swing for moms. Whether they are Millennial Moms or Gen Xers, mothers control purchases for the whole family, from her spouse’s office to child’s classroom gift exchange to her own purchases for the home. She’s buying seasonal foods, home décor, and entertainment products in addition to all the…
Generation Z young adults are beginning to find their way into motherhood. Currently, the oldest Gen Z cohort is 23 years old. In fact, in less than 5 years, the number of Gen Z moms are estimated to be 8 million strong and growing. To prepare your brand for this new generation of mothers, here’s…
I don’t typically attend conferences but there was something about the Ad Age Small Agency Conference that seemed interesting. As someone who spends 40% of her professional time on a stage speaking about Marketing to Moms, I don’t get excited about booking another plane ticket or sitting in a hotel ballroom for 6 hours but…
Back-to-School shopping season is in full swing. Are you capturing Mom’s spending as she prepares her family for the first day of school?
BSM Media recently uncovered some helpful insights for brands about the behaviors of moms and Back-to-School.
It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it…
