Engaging Boy Scouts and Girl Scouts to Promote STEM Products BSM Media worked with Microscope.com to engage with Moms and their Gen Z kids to build brand awareness and buzz to position the Junior Microscope as the “Hot STEM Gift of the Holiday.” Using #JuniorScope, #STEMgift, and related hashtags, unique tactics included Kid Influencer Video…
I’ve always been a risk taker. I guess when you grow up the oldest of 11 children, you have to learn to live outside the box or not get noticed by your siblings. Perhaps I also learned at a young age, the bigger the challenge, the greater the feeling of fulfillment. Regardless of the reason,…
Easter is April 1st and that’s no April Fool’s joke. Americans will buy an estimated $18 billion in Easter basket items, a number that will meet last year’s record spend according to the National Retail Federation. Much of that purchasing power is controlled by mothers. BSM Media, the premier Marketing to Moms agency, recently surveyed 1,100…
Maria Bailey, author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, and her team at BSM Media recently surveyed 1,100 moms across the US on their Easter buying behaviors. What we learned will empower toy companies during the Easter shopping season. Act now- only 30 days until Easter!
Retail Sale Awareness with Collegiate Millennials, DIY Influencers, and Photo Enthusiasts HP tasked BSM Media with creating awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot. BSM Media engaged digital influencers and their families to share sale information on their social media channels the week of…
Fueling Social Sharing and Brand Insights BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication. Results 1,000+ influencers engaging directly with the brand 650,000-800,000 impressions per quarter 24/7 access…
Engaging and Celebrating Through Video Sharing BSM Media partnered with Zales to create content to publicize their Mother’s Day contest. BSM Media identified top mom influencers to submit video content that created engaging and shareable montages. Utilizing the extensive MomSelect network, BSM Media distributed the branded content across social media, generating hundreds of thousands impressions.…
Building Relationships Through Advocacy Program When Children’s Claritin, a popular children’s allergy medicine brand, wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where moms shared suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from…
Enhancing Product Development Through Consumer Focus Groups BSM Media worked with HP to gain consumer insight about their product, the HP Sprocket, in order to enhance product development and position the product as a must-have gift for the 2016 holiday season. We conducted focus groups with HP engineers, Gen Z consumers, and Moms in order…
Mothers spend in excess of $3.1 trillion in the US economy each year according to research by BSM Media and Department of Agriculture data. It’s likely that this spending power will exceed $3.5 trillion in 2018. How will you capture a part of Mom’s wallet this year? You could continue doing what you did in 2017,…
