BSM Media teamed up with Clover Stornetta, Inc., a California-based family-owned company that produces the highest quality and best tasting organic and natural dairy products on the market, to promote its latest line of Greek Yogurt. Clover has been around for over 100 years and is the leading dairy product supplier in California. Social Spotters…
In a recent survey of over 1,200 moms, BSM Media found that 74% of moms expect to assemble at least one Easter basket this year. Moms are turning to social media for Easter basket inspiration: 54% browse Facebook for inspiration and ideas, and 42% choose Instagram. To connect with moms eager to get creative this…
BSM Media worked with Britax, a global manufacturer of childcare products, to create a buzz online about the company’s new Endeavours Infant Car Seat. By activating the Social Spotters network to find the Britax Endeavours Infant Car Seat in Buy Buy Baby and specialty retail locations and take and share photos of them online, we…
BSM Media teamed up with Balloon Time to create a buzz online to purchase Balloon Time’s helium kit, available at big box retailers. By activating the Social Spotters network to find and locate Balloon Time products and share photos of them online, we were able to increase brand awareness and generate consideration for Balloon Time…
BSM Media worked with Microscope.com to engage with Moms and their Gen Z kids to build brand awareness and buzz to position the Junior Microscope as the “Hot STEM Gift of the Holiday.” Using #JuniorScope, #STEMgift, and related hashtags, unique tactics included Kid Influencer Video Reviews, Boy Scout and Girl Scout troop experiences, Holiday Gift…
I’ve always been a risk taker. I guess when you grow up the oldest of 11 children, you have to learn to live outside the box or not get noticed by your siblings. Perhaps I also learned at a young age, the bigger the challenge, the greater the feeling of fulfillment. Regardless of the reason,…
Easter is April 1st and that’s no April Fool’s joke. Americans will buy an estimated $18 billion in Easter basket items, a number that will meet last year’s record spend according to the National Retail Federation. Much of that purchasing power is controlled by mothers. BSM Media, the premier Marketing to Moms agency, recently surveyed 1,100…
Maria Bailey, author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, and her team at BSM Media recently surveyed 1,100 moms across the US on their Easter buying behaviors. What we learned will empower toy companies during the Easter shopping season. Act now- only 30 days until Easter!
HP tasked BSM Media with creating awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot. BSM Media engaged digital influencers and their families to share sale information on their social media channels the week of the sale. Results 900 shares on Instagram and Twitter by only…
BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication. Results 1,000+ influencers engaging directly with the brand 650,000-800,000 impressions per quarter 24/7 access to live consumer feedback 72% engagement…
