BSM Media created and manages a new website for HP where families can create and be inspired with their HP products. We specifically designed and created this stimulating new content for HP that continues to build lasting relationships with the brand and the DIY community 2 years later. We administer several groups with Moms surrounding…
We teamed up with Qixels for one of our favorite project types, a surprise and delight event. BSM Media mailed boxes of Qixels to social media influencers and their families after identifying top social media influencers in the product age range. Through surprise and delight projects, we are able to spark genuine joy and memories,…
Cepia, a top toy brand, partnered with BSM Media to introduce its latest product line, The Amazing Zhus Magician Pets, exclusively available at a big box retailer, in time for the holiday season. BSM Media created an integrated plan to drive in-store and e-commerce traffic, as well as create a call-to-action for pre-orders. The campaign…
We teamed up with Morton Salt to celebrate the Morton Salt Girl’s 100th birthday and promote the brand to Moms across the nation. We corralled our select group of mom influencers to host 100 MommyParties over 100 days in 100 cities. The celebration also included creative Pinterest and Facebook contests, which stimulated Mom consumers beyond…
HP and BSM Media partnered to create a series of YouTube and Facebook videos with popular social media influencers, What’s Up Moms and The Holderness Family. Original videos were created to feature and showcase the new HP Envy printer for its release in September of 2017. The creative video made by our influencers at WhatsUpMoms…
BSM Media created a buzz online for PlayMonster’s Wonder Crew products. By activating our Social Spotters network to share photos of products in stores, we were able to increase brand awareness and recognition for Wonder Crew products among mom consumers. PlayMonster was able to gather information in order to assure proper retail placement for their…
HP tasked BSM Media to position the HP Sprocket Photo Printer as the must have gift for the holidays and beyond. With the aim of influencing Millennials, DIY crafters, and holiday gift-givers, BSM Media seeded the HP Millennial Influencer Panel and MyPrintly Ambassadors each with the HP Sprocket Photo Printer and HP ZINK Photo Paper.…
At Home Stores declared August 14-21st National College Move-In Week in an attempt to capitalize on the 200+ colleges and universities welcoming students back to campus. BSM Media highlighted the week through social media engagement with colleges, co-eds and moms of college students as well as a cross-country road trip taking our CEO, Maria Bailey, to…
BSM Media partnered with NOW Foods to invite mom influencers to the NOW Influencer Immersion event in 2016. We worked with this brand to create an immersive event with key influencers who had an interest in nutrition and health. The influencers spent the day in the factory learning about the brand and sharing with their…
BSM Media engaged in local marketing to moms by created a buzz online for Thorntons’ trio of bourbon-inspired offerings in the Lexington, KY and Louisville, KY markets. By activating the Social Spotters network in the target markets to find the featured trio of products and share photos of them online, we were able to increase…
