The locked doors of local malls will soon be open and homebound moms will be released from their confinement. As states begin to reopen the economy and allow retailers to welcome customers back, will moms be rushing out to flex their spending power? BSM Media surveyed over 500 mothers from across America about their anticipated…
Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth. Most importantly the new normal presented the chance to deepen their relationship with mothers,…
In the first week of school cancellation and stay at home orders, many mom influencers were hit with the cancellation of brand campaigns. Some mom bloggers reported 90% of their income disappearing overnight. Many of these women are single moms or women who supplement their family income. Many are influencers who support Little Bites throughout…
As a way to say thank you to Hanes for manufacturing masks to aid healthcare workers across the country, BSM Media reached out to our network of 25,000+ moms, asking them to share a post or story, sharing their gratitude for Hanes. They used the hashtag #ThankfulThursday and tagged Hanes in their posts to share…
The New Opportunity in Connecting Your Brand to Moms Right now, is the BEST time to strengthen your relationship with Moms. They are loyal to the brands that support them when they need them the most and right now is one of those times. There are numerous opportunities to be relevant to their homeschooling, boredom…
Even as Generation Z is entering motherhood, brands are still trying to understand and tap into the spending of Millennial Moms. Unfortunately, many are entrusting this daunting task to their agency who may or may not understand the demographic themselves. Here are 5 questions that can help brands steer their marketing activities toward a higher…
Get a group of moms together and you never know what topics will come up. Recently we were privy to a conversation between moms of boys. All the mothers had at least one son under 16 years old. One might expect the discussion to center around endless appetites or toilet seats, but instead it was…
Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with virtual friends and through high-quality social…
Holiday season is approaching and selling products to Millennial Moms is on most marketer’s minds. Word-of-mouth marketing has long been a tactic for marketing to moms. The name may have more recently changed to influencer marketing, but it still remains an effective strategy if executed properly. Unfortunately, in the search for the silver bullet to drive…
A popular baby food brand wanted to create awareness for a new product line. They partnered with BSM Media to create an integrated marketing campaign that included events, social media across Instagram and Facebook and blog content. Results The campaign resulted in over 15 million online impressions, over 850 pieces of consumer generated content and…
