Millennial Mom Parents with Mom Select showcase a game on Instagram

Your Partner in Mom Influencer Marketing: 5 Essential Questions for the Best Influencer Agency

In the dynamic world of digital marketing, Chief Marketing Officers and Brand Managers are under constant pressure to authentically connect with target demographics. Even as Gen Z enters motherhood, tapping into the immense purchasing power of Millennial Moms remains a top priority. Unfortunately, many brands entrust this crucial task to an agency that might not…

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MomSelect Social Spotter showcasing product in a social post.

Decoding the Mom Market: Defining Influencers, Brand Ambassadors, Content Creators and Commerce Drivers

As a brand manager targeting the powerful and influential mom consumer, you understand the unique dynamics of this market. Moms aren’t just making purchasing decisions for themselves; they’re often the gatekeepers for the entire household. Reaching them effectively requires more than just surface-level marketing – it demands authentic connection, trusted voices, and strategies built on…

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Mom Select SEO Influencer and Content Creator @lualasyse

How Mommy Bloggers Can Supercharge Your AI SEO Strategy—and Why It Matters

In the rapidly evolving world of digital marketing, Chief Marketing Officers and Brand Managers face increasing pressure to leverage every possible advantage in search engine optimization (SEO). Influencer marketing is no longer just about social media reach; it’s profoundly merging with SEO strategy to create SEO Influencer Marketing. Today, Artificial Intelligence plays a pivotal role…

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5 Trends in Marketing to Moms for 2025

It is estimated that U.S. Moms spend approximately $3.1 trillion in the economy each year and 2025 will be no different. With the emergence of Generation Z moms who are more digitally astute than any prior cohorts of mothers, retailers can expect to see online sales increase and a much more educated shopper evaluating product…

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Fall Mom

How to Sell to Moms in September

It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty  days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween…

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