Juneteenth is this week. In the event you are new to the conversation, Juneteenth marks June 19, 1865 when enslaved African-Americans in Galveston, Texas were told they were free. For 155 years, the day has been celebrated in various cities across America. This year the number of celebrations and observances are expected to be larger…
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It’s been a long few months for moms. Not unlike the general population she’s been taking preventative health measures at home with her family. Unfortunately her to do list has grown to include educating her children, seeking out essential household items and entertaining the family. Now that states are reopening what can we expect her…
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Let’s face it the toy industry has seen its challenges over the last 18 months. First it was the elimination of Toys R’ Us as a major distribution channel, then it was delays in manufacturing while China battled COVID-19. Things were looking brighter recently for those brands with enough inventory to enjoy a spike in…
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The locked doors of local malls will soon be open and homebound moms will be released from their confinement. As states begin to reopen the economy and allow retailers to welcome customers back, will moms be rushing out to flex their spending power? BSM Media surveyed over 500 mothers from across America about their anticipated…
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Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth. Most importantly the new normal presented the chance to deepen their relationship with mothers,…
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The New Opportunity in Connecting Your Brand to Moms Right now, is the BEST time to strengthen your relationship with Moms. They are loyal to the brands that support them when they need them the most and right now is one of those times. There are numerous opportunities to be relevant to their homeschooling, boredom…
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Even as Generation Z is entering motherhood, brands are still trying to understand and tap into the spending of Millennial Moms. Unfortunately, many are entrusting this daunting task to their agency who may or may not understand the demographic themselves. Here are 5 questions that can help brands steer their marketing activities toward a higher…
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Get a group of moms together and you never know what topics will come up. Recently we were privy to a conversation between moms of boys. All the mothers had at least one son under 16 years old. One might expect the discussion to center around endless appetites or toilet seats, but instead it was…
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Holiday season is approaching and selling products to Millennial Moms is on most marketer’s minds. Word-of-mouth marketing has long been a tactic for marketing to moms. The name may have more recently changed to influencer marketing, but it still remains an effective strategy if executed properly. Unfortunately, in the search for the silver bullet to drive…
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Just in time for Father’s Day, we’ve uncovered the shopper mystery of how the youngest of millennial moms buy a lawn mower. You may think that this is an odd topic to ponder, but the insights gathered actually allow brands to understand the consumer path to purchase in this lucrative market — and other similar…
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