BSM Media partnered with Zales to create content to publicize their Mother’s Day contest. BSM Media identified top mom influencers to submit video content that created engaging and shareable montages. Utilizing the extensive MomSelect network, BSM Media distributed the branded content across social media, generating hundreds of thousands impressions. Results Over 600,000 video views Over…
When Children’s Claritin, a popular children’s allergy medicine brand, wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where moms shared suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from the brand, which includes product…
BSM Media worked with HP to gain consumer insight about their product, the HP Sprocket, in order to enhance product development and position the product as a must-have gift for the 2016 holiday season. We conducted focus groups with HP engineers, Gen Z consumers, and Moms in order to foster and leverage a community for…
LeapFrog, a leading brand for educational toys, partnered with BSM Media to develop unique in-home experiences for parents and their children, MommyParties. The highly anticipated “Learn, Create and Share” parties introduced attendees to a new learning tablet and reading system. In addition to these sought-after toys, the party kits contained customized recipes, games, and activity sheets…
BSM Media supported Chick-fil-A in promoting a new product included in Kid’s Meals. In order to promote the new product, we invited Mom Influencers to an exclusive virtual event and live chat with the product creator on BSM Media’s digital platform, MomTV, with mom influencers actively participated in the live broadcast and shared the video replay…
BSM Media supported an agency campaign to drive Black Friday and Cyber Monday sales on Overstock.com. Our approach was to engage Millennial fashionistas and frugalistas to share images, descriptions, and links of products on sale through influencer content creation, a social media link sharing contest, and an #OverstockDeals Twitter Party held on Cyber Monday. Results…
The team at Disney Parks wanted to directly connect with moms in select markets across the country as well as extend the reach of their coveted Disney Social Media Moms Conference. BSM Media created a traveling series of engaging events in key markets across the country known as Disney Social Media Moms “On-the-Road”. What began…
BSM Media engaged with social media influencers to post about an HP Laptop QVC deal on their most popular social media channels. Influencers shared product photos or videos along with product information and links to QVC.com with their target audiences, which included millennials, moms, techies, and home/lifestyle enthusiasts. BSM also secured placement of featured products…
