BSM Media created an impactful Influencer program engaging 11 pet owners to drive awareness and participation for Niagara water’s Happy Howlidays initiative. The philanthropic program focused on giving back to local animal shelters in need and utilized influencers to spread the word. Our Creators developed creative & authentic feel-good holiday pet content that seamlessly delivered…
BSM Media created a strategic Influencer program, where we worked with 10 TikTok Content Creators to drive positive brand association between dads and Entenmann’s Donuts during Father’s Day. Our TikTok Creators developed creative & funny videos that seamlessly delivered the message to a brand new audience for the brand on TikTok. TOP HIGHLIGHTS BSM Media…
According to BSM Media research, 33% of grandparents pay for products and services on a monthly basis for their grandchildren. We recognize the buying power of grandparents and the influence they have as consumers. At BSM Media, we find original and unique ways to connect grandparents with products and brands, which ultimately they purchase for…
BSM Media developed a strategic product launch campaign to increase awareness of the launch of Incogmeato Mickey Mouse Shaped Chik’n Nuggets across both Walmart In-Store and Walmart.com. TOP HIGHLIGHTS Social Impressions exceeded the client KPI by 33%. Social posts & engagement rate exceeded client KPI. Almost 100k engagements were driving conversations online around the launch…
BSM Media created a Social Spotters campaign to highlight the amazing Mix & Match options for Halloween Costumes this year for party City. We wanted to dominate the Halloween space this year. Our moms each posted a photo of them shopping – either in-store or online. Then they also posted a photo of their Mix…
BSM Media created a buzz online surrounding Little Bites Cookies & Crème Muffins at major retailers Walmart and Kroger by activating Social Spotter Influencers to purchase Cookies & Crème Muffins and then head home to enjoy their Little Bites snacks. In doing so, we were able to increase brand and retailer awareness, as well as…
BSM Media developed strategic approach to unveil Party City Next Generation of stores in 4 cities through the USA. We engaged local Mom Influencers to head into the newly updated store in their cities and take photos shopping in the new layout. Then they created a party craft out of Party City products & balloons…
BSM Media was tasked with developing & implementing a strategic campaign to interact & engage with mom influencers to promote Little Baby Bum products as the perfect Easter gifts. We wanted to show moms they can still purchase great gifts online, without having to go in-store during COVID. Through this program, moms featured the online…
In an effort to raise awareness of a new product, as well as encourage trial, BSM Media developed a Zoom Parties Campaign for Snap Ships. BSM Media engaged 25 moms to plan & host a Zoom Party for their child and 7 of their friends. The goal of the party was to introduce Snap Ships…
Results Matter. 2020 was a challenging time for many brands. BSM Media was able to create record results for its clients. Our numbers tell the story. We connect brands with Mom consumers. We look forward to being part of your success story this year. Results: New Book Release: Marketing to Millennial Moms by Maria Bailey…
